LAKEWOOD, Colo. — Natural Grocers is making it easier to keep summer vibes alive in the dead of winter. On Thursday, January 15, 2026, the family-operated organic retailer announced the expansion of its private-label “House Brand” with five new varieties of organic frozen fruit and smoothie blends.
The new lineup, which is available exclusively at Natural Grocers stores nationwide, focuses on convenience and affordability without sacrificing the retailer’s strict organic standards. Each 10-ounce bag is priced at $2.99, positioning the line as a budget-friendly option for health-conscious shoppers.
The New “Summertime Anytime” Lineup
The expansion adds a mix of single-ingredient staples and pre-mixed smoothie bases designed for quick preparation. The five new items are:
- Organic Frozen Sunshine Smoothie Blend: A bright mix likely featuring yellow and orange fruits to evoke its name.
- Organic Frozen Super Boost Smoothie Blend: A nutrient-dense option, potentially including greens or antioxidant-rich berries.
- Organic Frozen Tropical Fruit Blend: A classic combination for island-inspired treats.
- Organic Frozen Sliced Bananas: A smoothie staple that eliminates the need for peeling and chopping.
- Organic Frozen Sliced Peaches: Perfect for baking or blending.
All fruits in the line are harvested at peak ripeness and quickly frozen to preserve nutrients. True to the brand’s core values, they are USDA Certified Organic, non-GMO, and free from synthetic additives, colors, or sweeteners.
Raquel Isely, Vice President of Marketing at Natural Grocers, highlighted the practical appeal of the new products:
“From bright, tangy berries to smooth, creamy mangoes and nutrient-packed greens in the smoothie blends, these products bring summertime anytime convenience to busy households.”
Expanding the House Brand
This launch is part of a broader push to grow the Natural Grocers Brand, which now includes over 900 items. The private label has recently added grass-fed beef sticks and organic essential oils, with new organic chocolate bars slated to arrive just in time for Valentine’s Day. Contact Us!
