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Source86

Source86

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CPG News

Noodles & Company Adds Bold Korean Twist to Mac & Cheese with New Bulgogi Steak Dish

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by Agustina Branz · June 25, 2025

Noodles & Company

Noodles & Company  just dropped something hot—and we mean really hot. Launching July 2, their all-new Bulgogi Steak Mac & Cheese is here to shake up your summer menu with a sweet-spicy, cheesy fusion that screams craveable comfort food with a K-pop edge.

Made for mac lovers and flavor seekers alike, this limited-time dish blends creamy cheddar-jack mac with Korean-inspired bulgogi beef, gochujang heat, scallions, and crispy onions. If your mouth isn’t watering yet… it will be.

But wait—it gets better. In honor of National Mac & Cheese Day on July 14, Noodles Rewards members can score a buy-one-get-one 50% off Mac Menu deal. That means you can try the new Bulgogi Mac and your classic go-to. Everybody wins.

Mac & Cheese Day Just Got a Makeover

Let’s break it down:

  • Elbow noodles in a rich, creamy cheddar-jack sauce
  • Seared steak, tender and juicy
  • Gochujang-bulgogi glaze that hits sweet, spicy, and umami
  • Crispy onions + scallions for crunch and pop
  • A sprinkle of Asian seasoning to finish it off

It’s fusion comfort at its finest—one part Korean BBQ, one part Midwest mac-nostalgia. Think cheesy, saucy, spicy perfection.

“We love crafting unexpected pairings that are both unconventional and unbelievably delicious. This is comfort food with a global kick.” said Scott Davis, Chief Concept Officer at Noodles & Company.

Sweet, Spicy, Cheesy: All in One Bowl

The launch speaks to something bigger than just a tasty new bowl—it’s about the power of flavor fusion. In the world of CPG and fast-casual eats, global mashups are on fire right now. From bulgogi chips to kimchi quesadillas, brands are tapping into adventurous consumer palates.

This dish hits all the marks:

  • Korean flavors are trending (and growing in grocery aisles)
  • Limited-time drops create buzz and urgency
  • Comfort food classics still dominate menus—but with a twist

According to market analysts, Asian-inspired flavors have seen a 20% year-over-year growth in new product launches across both foodservice and CPG categories. Ingredients like gochujang, miso, and bulgogi marinade are no longer niche—they’re becoming pantry staples for adventurous home cooks and R&D teams alike. The success of dishes like Bulgogi Mac reflects a broader shift in consumer behavior: people want bold, international flavors without sacrificing the comfort of familiar formats. It’s this balance—the unexpected in the everyday—that makes products like this resonate across demographics.

Spoonsticks, Anyone?

Noodles & Company Products

Yep, it gets even better. To celebrate the launch, Noodles is running a social giveaway from June 27–July 3. One hundred lucky fans will win Spoonsticks—yep, half spoon, half chopsticks—because why not have fun while you eat?

Just comment on their Bulgogi Mac Instagram post and tag a friend. That’s it. Bold bowl, bold cutlery.

Hot Mac Summer Starts Now

This isn’t just about a single menu item—it’s a sign of where flavor trends are headed. From retail to foodservice, we’re watching a surge in:

  • Asian-inspired sauces like gochujang, soy caramel, and sesame chili
  • Fusion-forward comfort food that balances nostalgia with novelty
  • Culturally curious consumers hungry for something new but familiar

And if you’re in the R&D or product dev seat, this is your green light to experiment. Sweet and spicy? Go for it. Mac and Korean BBQ? Do it.

Want to Ride the Fusion Flavor Wave?

Noodles & Company isn’t just feeding fans—it’s feeding a movement. Their Bulgogi Steak Mac & Cheese proves that bold, global twists can live on everyday menus and win big.

So whether you’re building a new CPG product, refreshing your private label, or dreaming up your next best-seller—take this as inspiration. Your next hit might just be one flavor fusion away.

Need ingredients to bring bold ideas to life? Source86 has your back. From gochujang to cheddar powder, our catalog is packed with the flavors that fuel innovation. Let’s create something craveable.

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Avatar photo

Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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