Broomfield, Colo. — Noodles & Company has introduced a limited-edition Holiday Crispy made with Snickers®, available throughout December while supplies last. The seasonal item costs $3.50 and blends the chain’s signature buttery rice crispy with caramel and peanut elements from the Snickers® bar. Guests can find the item on the brand’s seasonal menu and via online ordering at [insert link here]. A product listing page can be found here.
The release marks the return of the brand’s annual Holiday Crispy, this time with a confectionery twist designed to offer a quick moment of indulgence during a busy season. The company makes the treat fresh in-house each day and offers it only while inventory lasts.
Stacy Moss, VP of Marketing at Noodles & Company, said the item offers a brief escape during a hectic period. “The holidays can be hectic, so our new SNICKERS® Crispy is the perfect little moment to treat yourself,” Moss said. She added that the partnership gives guests “something sweet of their own.”
What to know about the seasonal release
According to Noodles & Company, the chain sees heightened interest in small, personal treats during the final months of the year. The brand cites internal insights indicating that 60% of consumers budget for small treats as part of their daily routines. The Holiday Crispy made with Snickers® aims to capture that demand among dine-in and takeout customers.
The dessert can be purchased in restaurants or through the Noodles app and website. Rewards members can earn points toward future menu items and gain early access to upcoming releases.
Industry context
Limited-edition seasonal desserts remain a reliable traffic driver for fast-casual restaurants. This is especially true in Q4, when consumer patterns shift toward gifting, convenience meals, and small indulgences. Brands across the CPG and QSR landscape have also leaned into confectionery partnerships (including Hershey, Mars, and Ferrero) to give everyday menu items nostalgic or cross-category appeal.
The Holiday Crispy made with Snickers® aligns with a broader shift toward collaboration-based menu development. This strategy allows chains to test small-batch items without disrupting operations. The item also reflects the ongoing “little treat” trend, where consumers buy small premium snacks as an easy form of self-reward.
Why it matters
Noodles & Company’s partnership with Snickers® reflects how fast-casual chains are integrating branded confectionery elements to attract seasonal demand and differentiate dessert offerings. As consumers continue prioritizing small indulgences, limited-run treats can help brands boost check averages while reinforcing loyalty program engagement.
For category observers, the launch underscores the potential of dessert-driven collaborations as a low-risk way to create buzz during peak holiday traffic periods.
Editor’s note: Source86 perspective
Seasonal desserts and co-branded treats continue to reshape the fast-casual landscape as restaurants look for cost-efficient ways to stand out in a crowded market. Collaborations with major confectionery brands can elevate simple items into value-driving features while tapping into nostalgia and consumer familiarity.
These partnerships also offer opportunities for manufacturers, suppliers, and private label producers to participate in limited-run R&D cycles.
At Source86, we help brands manage ingredient sourcing, co-manufacturing coordination, private label development, FSQA oversight, and supply-chain optimization to support seasonal and limited-edition launches.
Whether a company needs bulk ingredients, retail-ready packaging, or short-run co-packing support, our platform enables teams to bring timely products to market with efficiency and transparency. Contact us.
FAQs
It’s a limited-edition rice crispy dessert that blends Noodles & Company’s house-made buttery crispy with caramel and peanut components from a Snickers® bar.
The seasonal item is priced at $3.50 and is available while supplies last.
Noodles & Company states that the item is available across participating locations for December. Availability may vary by store due to limited daily inventory.
External source: Treat Yourself to Extra Joy with Noodles & Company’s Limited-Edition Holiday Crispy Made with SNICKERS®
