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Source86

Source86

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CPG News

Nutella overload: Paris Baguette goes nuts!

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by Agustina Branz · March 4, 2025

Paris Baguette

Attention Nutella lovers: Paris Baguette is back with a dangerously delicious lineup of choco-hazelnut goodies, and resisting them is NOT an option. Kicking off March 5, the menu features croissants, cakes, frappes, and more—all gloriously drenched in Nutella. But that’s not all! New buffalo chicken sandwiches, mango lemonades, and festive St. Patrick’s Day treats are also making an entrance. Keep reading for the full (mouthwatering) breakdown!

Nutella mania begins

Brace yourself. Paris Baguette is unleashing an army of Nutella-filled, -drizzled, and -stuffed creations, including:

  • Chocolate Hazelnut Cake – Because Nutella belongs between cake layers.
  • Nutella Croissant – Buttery, flaky, and legally addictive.
  • Croissant Donut with Nutella – A crispy, gooey masterpiece.
  • Chocolate Hazelnut Latte – Because your coffee deserves a glow-up.
  • Nutella Pizzetta & Custard Tart – Fancy, French, and filled with happiness.

Nutella isn’t just a food—it’s a full-blown experience. One bite into these rich, creamy, and perfectly sweetened creations, and you’ll wonder why you ever settled for plain butter croissants. Whether you’re grabbing a quick breakfast, treating yourself to a mid-day pick-me-up, or indulging in a dessert that makes your soul sing, these Nutella-filled wonders are guaranteed to deliver happiness in every bite.

Flaky, creamy, dreamy 

Paris Baguette Rainbow Cake
Paris Baguette Buffalo Chicken Grilled Cheese & Wrap

Let’s be real: Nutella isn’t just a spread—it’s a lifestyle. Paris Baguette is capitalizing on the growing obsession with nostalgic, indulgent flavors, proving that Nutella should be its own food group. The move aligns with consumer demand for over-the-top, crave-worthy treats, and frankly, we’re here for it. People want comfort food, and there’s nothing more comforting than a warm, flaky pastry dripping with Nutella. Science probably backs this up (and if not, we’ll fund the study ourselves). Paris Baguette… the perfect option to celebrate whatever.

But wait… There’s more! For the 1% of people who don’t worship Nutella (we’re concerned for you), Paris Baguette has other goodies up its sleeve:

  • Buffalo Chicken Grilled Cheese & Wrap – Spicy, cheesy, and capable of changing lives.
  • Mochi Milk & Cereal Donuts – Childhood nostalgia in donut form.
  • Mango Lemonade Refresher – Spring in a cup!

Buffalo chicken and grilled cheese is the duo we never knew we needed. The perfect balance of spice and creaminess will have your taste buds dancing. And those mochi milk donuts? They’re chewy, slightly crispy on the outside, and topped with crunchy cereal for an added texture explosion. Meanwhile, if you’re in desperate need of a cool, fruity drink that makes you feel like you’re on vacation, the mango lemonade refresher is calling your name. One sip, and you might just start booking flights to a tropical island.

St. Paddy’s Day: Dessert excuse 

No four-leaf clovers required—just an appetite. This festive lineup is here March 5-17:

  • Rainbow Cake – Six layers of color, one mission: pure joy.
  • Mochi & King Cream Donuts – Topped with lucky sprinkles, filled with happiness.

St. Patrick’s Day is often associated with green beer and parades, but Paris Baguette is making the case for celebrating with sweets instead. The rainbow cake is not just a feast for the taste buds—it’s an aesthetic masterpiece. Vibrant, moist, and layered with creamy goodness, it’s the pot of gold at the end of your dessert journey. And let’s not overlook those festive donuts—because every holiday needs a good donut moment. There’s always a great excuse to indulge in Paris Baguette’s offerings!

Paris Baguette did it again

Paris Baguette is proving that bakery cafés aren’t just about baguettes—they’re about pushing the boundaries of what a sweet treat can be. Let’s be honest, a Nutella-stuffed croissant or a gooey, golden buffalo chicken grilled cheese is exactly what your feed needs. And more importantly, it’s exactly what YOU need.

Act Fast! Limited-time means LIMITED. PB Rewards members can score bonus points, free pastries, and bragging rights. If you’re not a member yet, sign up now before your Nutella-loving friends do. Visit Paris Baguette’s website to find your nearest location. And don’t forget to follow @parisbaguette_usa on Instagram for all the latest drool-worthy updates!

Want to take your pastries to the next level? Source86 is your go-to partner for cutting-edge innovations. Reach out to Source86 today and discover how you can elevate your recipes with top-tier ingredients—because whether it’s Nutella-stuffed croissants or festive donuts, quality makes all the difference!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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