Dallas, Texas — Oakberry signed a statewide development agreement with Rand Group to open nearly 100 acai bowl locations across Texas beginning in 2026. The partnership represents Oakberry’s largest multi-unit development agreement in the United States. Locations will launch in Austin, Dallas, and Houston.
According to Oakberry’s announcement, the rollout will focus on high traffic areas near universities, fitness centers, wellness hubs, and major sports destinations. Rand Group receives exclusive rights for statewide development and operations of Oakberry locations in Texas. The agreement contributes to Oakberry’s development pipeline of more than 250 planned U.S. locations.
Bruno Cardinali, CMO of Oakberry, stated in the press release:
“Texas represents the best of what’s possible for OAKBERRY in the U.S., scale, vibe, and a culture that embraces active, healthy living. Texas’ multiple major metro areas create the ideal environment to build a thriving, scalable business and further strengthen OAKBERRY’s footprint. This partnership provides the foundation to grow with the right operational excellence and brand alignment.”
Oakberry operates over 900 locations across 45 countries. In 2024, the company raised $67 million in Series C funding focused on U.S. expansion. The brand currently operates more than 50 U.S. locations across Florida, New York, Massachusetts, Colorado, Wisconsin, Washington, California, and Hawaii.
Partnership Structure and Operations
Rand Group operates global brands at scale, managing Starbucks locations across South Africa through its affiliates. The Oakberry partnership extends Rand Group’s portfolio into the healthy quick service restaurant segment. Adrian Maizey, Founder and CEO of Rand Group, stated in the press release:
“We partnered with OAKBERRY because it is a premium lifestyle brand and a global leader in açaí. The product is crafted from real, nutrient-rich ingredients that support an active, performance-focused lifestyle. That fits directly with how we choose our partner brands and how we operate.”
The Texas locations will serve Oakberry’s menu of acai bowls and smoothies with customizable unlimited toppings. Oakberry sources acai from Brazil’s Amazon Rainforest. The product is certified organic with no high fructose corn syrup or artificial colors. The company operates a vertically integrated business model controlling sourcing and distribution.
Why It Matters
Oakberry’s Texas expansion demonstrates how international food brands are entering the U.S. market through regional franchise partnerships rather than company owned expansion. The 100 location commitment represents significant capital investment and supply chain infrastructure requirements for a single state market.
For ingredient suppliers and co manufacturers, large scale franchise agreements create concentrated demand for specialized products. Acai suppliers must scale frozen puree production to support 100 locations requiring daily inventory. The vertically integrated model suggests Oakberry controls primary acai sourcing, but franchisees require local suppliers for toppings, granola, fruit, and other customizable ingredients.
The focus on university and fitness center locations indicates demographic targeting of health conscious consumers aged 18 to 35. Suppliers should note this customer base drives demand for organic certifications, clean label ingredients, and allergen free options. Co manufacturers developing smoothie bowl toppings or granola products benefit from these specifications.
Rand Group’s operational experience with Starbucks provides franchise management expertise but requires adapting to acai bowl preparation versus coffee service. Equipment suppliers for frozen acai processing, blending stations, and refrigerated topping bars see opportunities as locations build out. The 2026 launch timeline allows suppliers to establish relationships before construction begins.
FAQs
How many Oakberry locations will open in Texas?
Oakberry and Rand Group plan to open nearly 100 locations across Texas beginning in 2026. The statewide development agreement focuses on Austin, Dallas, and Houston markets in high traffic areas near universities, fitness centers, and sports destinations. This represents Oakberry’s largest U.S. development agreement.
Where does Oakberry currently operate in the United States?
Oakberry operates more than 50 U.S. locations across Florida, New York, Massachusetts, Colorado, Wisconsin, Washington, California, and Hawaii. The company operates over 900 locations globally across 45 countries. The Texas agreement contributes to a pipeline of more than 250 planned U.S. locations.
About Source86
Source86 connects food manufacturers, suppliers, and retailers with sourcing opportunities across the CPG industry. Oakberry’s Texas expansion exemplifies franchise development requiring coordination between frozen acai suppliers, organic ingredient providers, and co manufacturers producing topping products for the healthy quick service restaurant segment.
Looking to supply organic toppings, granola, or frozen fruit products to expanding acai bowl chains? Source86’s platform connects you with franchise operators and ingredient suppliers. Contact us
