Moonachie, N.J. — Paris Baguette has reintroduced its seasonal Made with Nutella® collection as part of a limited-time spring menu that also includes new Irish Cream desserts and Milk & Cereal beverages. The lineup is rolling out this month across U.S. locations and features pastries, cakes and coffee drinks built around chocolate-hazelnut spreads, dairy-based fillings and cereal-inspired toppings.
The menu refresh arrives ahead of St. Patrick’s Day and National Cereal Day and is supported by PB Rewards promotions running through March 31. The company says the return reflects continued consumer demand for nostalgic and flavor-driven limited-time offerings in the bakery-café category.
What’s new on the spring menu
The Made with Nutella collection includes both new and returning pastries and beverages:
- Chocolate Hazelnut Cruffin with Nutella® (new)
- Supreme Croissant with Raspberry & Nutella® (new)
- Belgian Waffle with Strawberry & Nutella® (new)
- Raspberry Jam Tart topped with Nutella® (new)
- Chocolate Hazelnut Layer Cake with Nutella®
- Croissant filled with Nutella®
- Croissant Donut with Nutella®
New and returning Nutella-infused beverages include:
- Frappe with Nutella®
- Latte with Nutella® (hot or iced)
- Sweet Cream Cold Brew with Nutella®
The spring menu also introduces Irish Cream and Milk & Cereal-themed items tied to seasonal celebrations.
Irish Cream offerings include:
- Irish Cream Cruffin
- Irish Cream Chocolate Mousse Layer Cake
- Irish Cream Latte (hot or iced)
Milk & Cereal additions include:
- Milk & Cereal Frappe (new)
- Milk & Cereal Mochi Donut
- Milk & Cereal King Cream Donut
PB Rewards promotions
Paris Baguette is supporting the launch with limited-time PB Rewards incentives:
- March 7 (National Cereal Day): Free pastry with purchase of any Milk & Cereal donut or frappe
- March 17 (St. Patrick’s Day): Free pastry with any beverage purchase
- March 4–31: Irish Cream Challenge — buy five Irish Cream items to earn 50 bonus points
According to Cathy Chavenet, Chief Marketing Officer of Paris Baguette North America, the seasonal return builds on prior consumer interest in the Nutella line and expands the concept with new formats and beverages designed for spring occasions.
Industry context: seasonal flavor strategies
Bakery-café chains have increasingly leaned on limited-time flavors tied to holidays and cultural moments to drive foot traffic. Nutella-based desserts, cereal-themed items and Irish Cream beverages align with broader trends in indulgent flavors and visual appeal designed for social sharing.
Industry analysts note that spring menus often function as test platforms for future permanent offerings, allowing brands to gauge demand before expanding distribution.
Why it matters
Seasonal flavor launches like Paris Baguette’s Made with Nutella lineup show how bakery and café brands are blending nostalgia, premium ingredients and holiday timing to maintain relevance in a crowded QSR and fast-casual landscape. By pairing returning favorites with new beverage formats, the company is signaling that indulgent desserts and experiential drinks remain key traffic drivers. The strategy also reflects a wider CPG and foodservice movement toward limited-time innovation as a way to manage menu fatigue while encouraging repeat visits.
Editor’s note: Source86 perspective
For food manufacturers and private label brands, Paris Baguette’s seasonal Nutella return underscores a growing industry focus on limited-time flavor innovation tied to consumer nostalgia and calendar-based promotions. These launches depend on consistent ingredient sourcing, scalable production and retail-ready packaging that can move quickly from concept to shelf.
At Source86, we support brands navigating these trends through bulk ingredient sourcing, R&D collaboration, co-manufacturing and co-packing solutions, and supply chain transparency. As seasonal menus continue to shape consumer expectations, having the right supplier and manufacturing partners in place becomes essential for turning short-term demand into long-term growth. Let’s talk.
FAQs
The spring menu is available now at participating U.S. locations and runs through March 31, with select items tied to St. Patrick’s Day and National Cereal Day.
Yes. The Nutella latte and Irish Cream latte are offered both hot and iced, while the frappe and cold brew options are cold beverages.
Yes. The free pastry offers and bonus point challenges are exclusive to PB Rewards members during the promotional dates.
External source: Paris Baguette Welcomes Back Its Highly Anticipated Made with Nutella® Lineup of Pastries, Cakes and Beverages
