Pitaya Foods just dropped the first-ever Regenerative & Organic Frozen Fruit Line—and it’s giving frozen fruit a fresh new rep. Available only at Whole Foods, this trio of mangoes, strawberries, and blueberries isn’t just tasty—it’s grown on farms that restore the soil and fight climate change. It’s organic, it’s certified regenerative, and it’s making a splash in both the freezer aisle and the food supply chain.
New fruit, who dis?
Pitaya Foods is shaking up the frozen aisle with something totally new:
Regenerative. Organic. Flash-frozen.
Launched this month, Pitaya’s new frozen fruit line includes:
- Regenerative & Organic Strawberries
- Regenerative & Organic Blueberries
- Regenerative & Organic Mangoes
Grown on 277 acres of Regenified-certified land across Chile and Peru, these fruits are frozen at peak ripeness and packed with purpose.
Not just organic—it’s regenified
So, what makes these fruits so special?
They’re grown using regenerative agriculture—farming practices that rebuild soil, improve biodiversity, and suck carbon into the ground instead of pumping it into the air.
Pitaya partnered with Regenified, an independent certification that tracks over 65 soil and land health metrics. These aren’t feel-good claims—they’re science-backed, field-tested, and farmer-led.
Frozen with a mission
This isn’t just a product launch—it’s a category shift. Pitaya is the first national frozen fruit brand to go regenerative, and they’re doing it with style (and Whole Foods shelf space).
Why this matters:
- Healthier Soil = Healthier Fruit
- $18.4B projected global regenerative food market by 2034
- Consumers want proof, not just pretty packaging
- Whole Foods launch = high-visibility + high standards
Flavor factor
Whether you’re in private label, foodservice, or wholesale, this move signals big changes coming to frozen fruit sourcing:
- Retail is watching: Big buyers want clean labels and climate-conscious sourcing.
- Private label potential: Regenerative products stand out—and sell out.
- Importer insight: Suppliers working with Regenified farms will have a head start.
- Flavor factor: Regeneratively grown fruit isn’t just better for the earth—it tastes richer, too.
Field to freezer: the stats
- 3 fruits in the launch lineup
- 277 acres of Regenified-certified land
- 3 farms, 2 countries: Chile & Peru
- 100% organic + regenerative
- 1 big step toward a better supply chain
Why this rocks (Literally)
Most frozen fruit is just… frozen fruit. But this? This is regenerative, organic, and ready to reshape how we think about frozen ingredients. And let’s be real—if frozen mango can help fix the planet, we’re here for it. At Source86, we’re all about helping you get ahead of trends that matter. Regenerative ingredients are gaining ground—and this launch is your sign to start thinking beyond “organic.”
From sourcing to private label, we’ve got the connections and the fruit. Contact us today and let’s build a cleaner, greener supply chain—one berry at a time.
