Denver, Colo. — Quest Nutrition is entering the breakfast space with the release of its first-ever Quest™ Bake Shop Chocolate Frosted Donuts. The product is available now on Amazon and on the Quest Nutrition product page. The launch marks a new step for the brand as it continues to expand its portfolio of high-protein snacks.
Each donut contains 14 grams of protein, 13 grams of fiber, and less than 1 gram of sugar per serving. The product offers a portable option that supports fitness and nutrition goals. It features a vanilla-flavored cake base topped with chocolate frosting and rainbow sprinkles. The donut is designed to deliver the taste and texture of a traditional donut, with the macros expected from Quest.
Available in 4-count and 9-count packs, the donuts are priced starting at $10.99.
According to Stuart Heflin, Senior Vice President and General Manager at Quest Nutrition, the launch represents a major milestone for the company.
“This launch represents a major milestone for Quest as we expand into new snacking moments,” Heflin said. “We’ve taken everything people love about donuts and reimagined them through our protein-first lens.”
The Chocolate Frosted Donuts are available now at Amazon and retailers nationwide.
Industry context: protein innovation meets indulgence
Quest Nutrition’s move reflects a continuing trend in the functional snacking market. Brands are combining high-protein formulations with familiar comfort foods to meet changing consumer preferences. This strategy appeals to consumers seeking convenient, indulgent products that support nutrition goals.
The Simply Good Foods Company, Quest’s parent company, has emphasized its focus on “raising the bar on what food can be” through trusted brands and innovation. The company’s portfolio includes Atkins, Quest, and OWYN, spanning categories such as protein bars, ready-to-drink shakes, cookies, candy, and salty snacks.
For Quest, the new donuts strengthen its presence in the high-protein segment beyond traditional bars and shakes. They also align with consumer demand for on-the-go, better-for-you breakfast options.
Source86 perspective
For food and beverage manufacturers, Quest’s entry into baked protein snacks highlights the industry’s growing intersection between nutrition and indulgence. Brands that can deliver traditional flavors with improved nutritional profiles are increasingly resonating with consumers who want balance over restriction.
At Source86, we see this as part of the ongoing evolution of functional foods. High-protein, low-sugar innovations are redefining what convenience foods can offer. For CPG producers, Quest’s latest expansion highlights the importance of innovation, texture optimization, and consumer trust in the evolving snacking landscape.
To learn more about ingredient sourcing, FSQA management, and private label protein formulation, connect with Source86 for tailored industry insights.
External Source: PR Newswire — Quest Nutrition Expands Its Lineup with Protein Donuts
FAQs
They feature a vanilla-flavored cake base topped with chocolate frosting and rainbow sprinkles, containing 14g protein, 13g fiber, and less than 1g sugar per serving.
The donuts are currently available at Amazon and through QuestNutrition.com, with plans to roll out in retailers nationwide.
While they provide a higher protein and lower sugar option than traditional donuts, they are not a low-calorie food. Consumers are encouraged to review the full nutrition facts before purchase.
