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Source86

Source86

Importer of specialty raw ingredients, finished products and anything in between

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Forbes

Anti-Goals: Reaching Your Highs By Facing Your Lows

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by Eran Mizrahi · September 24, 2024

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🥁Exciting News: Source86 Featured Again on Forbes!🥁

We’re thrilled to announce that Eran Mizrahi, our CEO and co-founder, has been published once more on Forbes! In his latest article, titled “Anti-Goals: Reaching Your Highs By Facing Your Lows” Eran explores a unique perspective on achieving success by focusing on the challenges we seek to avoid. While you’re here, don’t forget to check out our extensive product list, designed to meet all your bulk natural ingredient needs.

Eran shares insightful quotes, such as:

“It is remarkable how much long-term advantage we have gotten by trying to be consistently not stupid, instead of trying to be very intelligent.” — Charlie Munger

In the article, he introduces the concept of anti-goals—a method that flips traditional goal-setting on its head. Instead of only aiming for high achievements, Eran encourages readers to identify and map out the actions that could lead to negative outcomes. By doing so, we can better navigate the path to our true objectives.

Eran elaborates on this idea, stating:

“When you invert a problem, you see its negative. Through inversion, you don’t look at where you want to be but rather at where you don’t want to be. This allows you to identify the steps you need to avoid, ultimately helping you stay on track.”

The article discusses practical applications of this method, from enhancing collaborations to guiding career decisions. By understanding what pitfalls to steer clear of, we can make more informed choices that lead us toward success.

We invite you to read the full article here. Additionally, check out our previous article on fostering a no-blame culture in organizations and another insightful on avoiding burnout as procurement teams do the impossible , which highlights the challenges procurement teams face.

Thank you for your support as we strive to navigate the challenges of the natural ingredients industry together! If you have any inquiries or want to chat about how we can support your procurement journey, feel free to reach out to us. We’re here to team up and contribute to the success of your procurement initiatives!

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Eran Mizrahi

Chief Executive Officer

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Eran’s passion for global trade began early—watching his father build an import business rooted in integrity and customer service. Originally from South Africa, he launched his career at Deloitte before moving to New York to earn his MBA from Columbia Business School ('14).

He was among the first employees at Plated, where he led planning and sourcing initiatives that helped drive the company’s $300M acquisition by Albertsons. He later joined Nuts.com, one of the world’s largest specialty ingredient e-commerce companies, where he rose to COO and quadrupled operational capacity to support major growth in 2020.

Today, Eran is the co-founder of Source86, the evolution of ingredient brothers — a no-fluff, full-service sourcing partner built to simplify supply chains and solve the real problems food companies face. With a global team and a bias toward action, Source86 was born from the belief that the ingredient game can be sharper, faster, and more human.

Fun fact: Between university years, Eran attended culinary school—an experience that deepened his lifelong love for food and continues to influence how he builds ingredient supply chains today.

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