
🥁Exciting News: Source86 Featured Again on Forbes!🥁
We’re thrilled to announce that Eran Mizrahi, our CEO and co-founder, has been published once more on Forbes! In his latest article, titled “Anti-Goals: Reaching Your Highs By Facing Your Lows” Eran explores a unique perspective on achieving success by focusing on the challenges we seek to avoid. While you’re here, don’t forget to check out our extensive product list, designed to meet all your bulk natural ingredient needs.
Eran shares insightful quotes, such as:
“It is remarkable how much long-term advantage we have gotten by trying to be consistently not stupid, instead of trying to be very intelligent.” — Charlie Munger
In the article, he introduces the concept of anti-goals—a method that flips traditional goal-setting on its head. Instead of only aiming for high achievements, Eran encourages readers to identify and map out the actions that could lead to negative outcomes. By doing so, we can better navigate the path to our true objectives.
Eran elaborates on this idea, stating:
“When you invert a problem, you see its negative. Through inversion, you don’t look at where you want to be but rather at where you don’t want to be. This allows you to identify the steps you need to avoid, ultimately helping you stay on track.”
The article discusses practical applications of this method, from enhancing collaborations to guiding career decisions. By understanding what pitfalls to steer clear of, we can make more informed choices that lead us toward success.
We invite you to read the full article here. Additionally, check out our previous article on fostering a no-blame culture in organizations and another insightful on avoiding burnout as procurement teams do the impossible , which highlights the challenges procurement teams face.
Thank you for your support as we strive to navigate the challenges of the natural ingredients industry together! If you have any inquiries or want to chat about how we can support your procurement journey, feel free to reach out to us. We’re here to team up and contribute to the success of your procurement initiatives!









