Kate Farms just dropped a new plant-based protein shake—and it’s not your average blend. With 25 grams of organic pea protein, 27 essential vitamins and minerals, and zero sugar, the High Protein Nutrition Shake was crafted to support those navigating GLP-1 treatments, muscle maintenance, or weight management. It’s clean, clinically-developed, and made with heart. This new launch signals a big move for functional CPG innovation—and plant-based ingredient sourcing.
The Scoop: A Shake Made for Change
Kate Farms isn’t messing around. Known for its clinically-precise, plant-based nutrition, the brand has unveiled its first-ever high-protein shake, and it’s packed with more than just macros.
Here’s what’s inside:
- 25g of organic pea protein (complete with all 9 essential amino acids)
- 6g of fiber
- 27 essential vitamins and minerals
- 160 calories and 0g sugar
- No dairy, soy, gluten, or artificial additives
This shake doesn’t just fuel your health—it transforms it. Whether you’re hitting the gym, managing your weight, or adjusting to a new health routine with GLP-1s, this bottle’s got your back.
“This isn’t just another protein shake. It’s purposeful nutrition, developed with clinical precision and a whole lot of heart,” says Brett Matthews, CEO and Chairman of Kate Farms.
Built for Bodies in Transition
The inspiration? Real people going through real change.
With GLP-1 medications on the rise, many users face reduced appetites, muscle loss, and nutritional gaps. Kate Farms saw an opportunity to fill those gaps—literally—with a shake that could do more.
Their R&D team spent 18 months crafting a product that would:
- Deliver clean, plant-based protein without allergens
- Taste good enough to enjoy daily (not just “tolerate”)
- Support muscle health and nutrition goals—especially for GLP-1 users
And they didn’t just guess. They partnered with healthcare professionals and tested the formula with real people, including those actively using GLP-1 treatments.
“We led preference tests and tastings with real users. Flavor and function had to go hand-in-hand.” said Joe Rupnow, VP of New Enterprises.
Zero Sugar, All Strength
Let’s be real: the protein shake aisle is crowded. But this one stands out—for all the right reasons.
Key takeaways for the CPG space:
- GLP-1 nutrition is the next frontier: Products that support this growing consumer base will dominate shelves.
- Clean-label is now table stakes: Organic, allergen-free, non-GMO isn’t “nice to have” anymore—it’s expected.
- Plant-based still packs a punch: Especially with complete proteins like organic pea.
- Functional + tasty is a must: Consumers want performance and flavor.
Whether you’re a retail-ready brand, private label innovator, or ingredient buyer, the message is clear: protein with purpose is where the puck is heading.
Fueling the Future of Functional Foods
Kate Farms’ High Protein Nutrition Shake hits a sweet spot—without the sugar. It’s clean, creamy, and clinically formulated to make a real difference in people’s lives. And for CPG brands, it’s a wake-up call.
Shoppers are no longer just looking for shakes—they’re looking for solutions. Products that fit into their evolving health journeys. Functional, transparent, and aligned with their values.
This launch proves what we already knew: plant-based innovation is just getting started.
Thinking of launching your own high-functioning product? Whether you’re developing a wellness shake or sourcing bulk plant-based ingredients, we’re here to help you shake things up. Reach out or browse our catalog—we’ve got the ingredients to power your next big idea.
