The holidays are for giving, giving love, giving gifts, and giving help! That’s Tim Hortons’ new campaign for this jolly season. From November 18th to 24th, they’ll be kicking off the holidays one cookie at a time, with their first-ever Holiday Smile Cookie campaign. The sales from this will benefit the Tim Hortons Foundation Camps to help provide social and resilience skills and life-changing opportunities to underserved youth from Tim Hortons restaurant communities. How’s that for Christmas spirit? And hey, while you’re indulging in these sugary smiles, why not check out our bulk catalog to bring some top-quality ingredients into your business? After all, great food starts with great ingredients — and Tim Hortons is proving that giving back tastes just as good as it feels.
Give sweet happiness
For just $1.50 each, the Holiday Smile Cookie is the perfect way to embrace the season while making a difference. This delicious treat it’s a white chocolate chip sugar cookie, with festive red and green sprinkles, topped with a hand-decorated smile. It’s the perfect pick-me-up that’ll make you feel all warm and fuzzy inside and you can share with friends and family.
“I’m very proud of all the impact our Foundation has made over the last 50 years. As a Board Member of the Foundation, I’ve been able to see first-hand the impact that Tim Hortons Foundation Camp experiences have on kids — seeing them grow in confidence, self-value, and interpersonal connections reminds me of what matters most,” said Katerina Glyptis, President of Tim Hortons U.S.
Community matters!
Tim Hortons has always had their restaurant communities as a top priority, they’ve been helping underserved youth for over 50 years, impacting more than 325,000 young people. The experience these youth gain goes far beyond summer camp activities. They learn skills that help them succeed in school, build strong interpersonal relationships, and gain the confidence to take on life’s challenges. This campaign is a new extension of their amazing annual Smile Cookie Campaign that raised nearly $350.000 in the US this spring.
Rodrigo Patterson, a former camper, says “I could sit down and talk about camp for the rest of our lives, and it still wouldn’t be able to explain truly what this place means to me and the impact this place had on me”
Consumers care about companies that do so as well
Consumers are more likely to support brands they feel align with their values. If your business is seen as a positive thing in the community, it encourages customer loyalty. People want to feel like they’re part of something bigger than themselves, and when they can support a business that’s doing good, it makes the experience a whole lot better. Whether it’s supporting youth programs, donating to local charities, or working with sustainable vendors, these actions can pay off in ways that aren’t always immediately seen but certainly make a long-term impact. Think of it this way: when your business is invested in the success of others, you’re building a network of support. It’s not just about giving; it’s about creating a culture of care that speaks to customers. Plus, positive word of mouth from a community-focused business will keep those people coming back — they’re not just purchasing a product, they’re investing in a brand they trust.
Share the magic!
Investing in actions like supporting community initiatives not only helps those in need but also strengthens your business by building customer loyalty and enhancing your brand’s reputation. Ready to be part of the change? Talk to our team today for top-quality ingredients that will help you make an impact on society!
