Just in time for the 2025 NFL Draft, SNICKERS Ice Cream is making its own draft pick—two-way football phenom Travis Hunter. Together, they’re launching the first-ever SNICKERS x Travis Hunter Two-Pack, a limited-edition treat that bundles the SNICKERS Ice Cream bar and the classic chocolate bar in one collectible pack. Whether you’re rooting for your team or biting your nails over draft picks, this double snack drop is here to cool the tension and satisfy your sweet tooth.
Draft day just got cooler
Travis Hunter, the college football superstar known for playing both offense and defense, is stepping into the snack game with SNICKERS. The iconic brand just announced its first-ever combo pack that delivers two fan-favorite treats in one play:
- SNICKERS Ice Cream Bar – Peanut butter ice cream, crunchy peanuts, caramel, and milk chocolate coating.
- SNICKERS Chocolate Bar – Roasted peanuts, nougat, caramel, and milk chocolate.
And the kicker? Each two-pack is autographed by Hunter himself, turning this into a must-have collector’s item for fans and snack lovers alike. The limited-time release drops daily between April 21 and 25, just ahead of the NFL Draft. Fans can sign up for alerts at SNICKERS.com/TwoPack.
Two snacks, one star
This playful campaign blends pop culture, sports, and snacking in a way that keeps both fans and brands engaged. Here’s why it matters:
- Gen Z appeal: Leveraging Travis Hunter’s rising fame hits the sweet spot with younger audiences.
- Product innovation: Combining frozen and shelf-stable treats in one pack opens new lanes for hybrid snack concepts.
- Brand visibility: The NFL Draft is a high-energy, emotionally charged moment—perfect for comfort foods and impulse buys.
“It’s an honor to partner with SNICKERS Ice Cream during this year’s NFL Draft. As someone who plays on both sides of the ball, I’m all about the perfect combo and the SNICKERS x Travis Hunter Two-Pack brings two of my favorite treats together in one winning lineup so you don’t have to pick just one.” Travis Hunter.
Snack and score
Okay, so you’re not planning a game-time snack drop with a football star (yet), but the two-in-one packaging format and category mashup speak volumes for bulk buyers, manufacturers, and private label brands:
- Innovative product pairings can increase average cart value and enhance in-store display strategies.
- Seasonal releases tied to major events (sports, holidays, pop culture) offer limited-time momentum to move inventory fast.
- Peanut butter, caramel, and chocolate remain timeless ingredients in both ice cream and confectionery—worth stocking in bulk for your own creative twists.
“SNICKERS is a proud sponsor of the NFL, and we know the Draft can be a rollercoaster — full of nerves, surprises, and big emotions. The SNICKERS x Travis Hunter Two-Pack gives fans a cool, satisfying way to take the edge off and enjoy the ride — no matter where their players land.” Chanel Gant, Mars Ice Cream Marketing Director.
Smarter sourcing
This drop isn’t just a fun NFL Draft moment—it signals a broader shift in how brands are playing with formats, collaborations, and event-based marketing. The SNICKERS x Travis Hunter Two-Pack blends nostalgic favorites with Gen Z appeal, and opens up new ways to engage through flavor and format. SNICKERS always keeps us guessing—and always delivers!
For food manufacturers and retailers, it’s a reminder that timing, creativity, and co-branding can give your product lineup that extra edge—got your idea for a two-in-one treat? Now’s the time to bring it to life.
Want to brainstorm your next iconic snack or source wholesale chocolate, peanut butter, or caramel? Let’s chat. Explore our ingredient catalog and see how we can help turn your next big idea into a crowd favorite.
