StoreBound announced on April 9, 2026 the launch of the Dash Frozen Treats collection, a line of three kitchen appliances designed to recreate frozen dessert parlor formats at home. All three products are available now at ByDash.com, Amazon, and retailers nationwide at a suggested retail price of $99.99 each.
Dash is a kitchen appliance brand under StoreBound, a New York-based company operating a fully integrated model from concept development through sales and marketing. StoreBound’s other recent Dash collaborations have included a Stranger Things Mini Waffle Maker and a Peanuts-branded appliance line.
The Three Products
The Soft Serve Ice Cream Maker produces soft serve, sorbet, and frozen yogurt in under 30 minutes using a one-pint capacity bowl and a one-touch power button. Users add their own ingredients, churn, and dispense directly from the machine into cones.
The Slushy and Frozen Drink Maker produces 32 ounces of slushies, frozen margaritas, frozen rosé, and other frozen drinks in under 20 minutes. A pour-and-sip dispenser moves finished drinks directly from the pitcher to the glass without pouring. The machine supports sequential batches for entertaining use.
The Pro Shaved Ice Machine uses included ice molds to freeze blocks, then shaves them into fluffy shaved ice with one-touch operation and adjustable consistency settings. It is marketed toward birthday parties and backyard events.
Evan Dash, CEO of StoreBound, stated in the company’s announcement:
“Our new Frozen Treats collection gives families the tools to recreate their favorite indulgences with real ingredients, right in their own kitchens, so you never have to choose between delicious and better-for-you.”
The Home Kitchen Trend Behind the Launch
The “ice cream parlor at home” positioning is not a new concept in kitchen appliances, but the timing and format of the Dash Frozen Treats collection reflects a specific 2026 market dynamic. Frozen treat specialty shops, from soft serve concepts to shaved ice stands, have proliferated as fast-casual and street food formats over the past several years. Consumers who developed brand familiarity with specialty frozen dessert formats during that period now represent an addressable market for home appliances that replicate those formats.
Dash’s collection targets this consumer with three appliances priced identically at $99.99, each positioned around a specific frozen format that would otherwise require a specialty shop visit. The consistent price point across all three products simplifies the retail merchandising and gifting narrative: any single machine is a clear purchase at a defined price, and the collection architecture encourages multi-unit consideration for households that want both a soft serve and slushy capability.
The real ingredients framing is deliberate. The announcement explicitly positions the Frozen Treats collection against commercial ice cream shops, which Evan Dash characterizes as offering “overhyped ice cream” at high prices. The counterproposal is a home machine with user-controlled ingredients. This directly addresses the clean-label and ingredient-transparency consumer trend that has driven growth across better-for-you food categories. A home ice cream maker lets consumers use whole milk, real fruit, and their own sweetener choices rather than commercial stabilizer systems and high-fructose corn syrup bases.
Why It Matters for Frozen Food Ingredient Suppliers and Dairy Manufacturers
The home soft serve and frozen treat appliance category creates consumer-direct demand for the same ingredient categories used in commercial frozen dessert production. When a household purchases a Dash Soft Serve Ice Cream Maker, it becomes a recurring consumer of the inputs required to produce soft serve at home: whole milk or cream, sugar, stabilizers if desired, and flavoring ingredients. For dairy ingredient suppliers, natural flavor producers, and specialty ice cream base mix manufacturers that serve both commercial and retail channels, the growth of the home frozen dessert appliance category extends their addressable market beyond foodservice and commercial ice cream manufacturing into consumer-facing retail and e-commerce formats.
The Slushy and Frozen Drink Maker positions household use of frozen margarita and frosé formats, creating demand for the frozen beverage ingredient inputs that power those drinks at home. Frozen margaritas require simple syrup or agave, citrus juice, and tequila or a non-alcoholic mixer base. Frozen rosé requires still wine and optionally fruit puree or citrus. Both formats have grown substantially in foodservice, and a home appliance that makes 32 ounces in 20 minutes is a practical enabler for that consumption occasion shifting to residential settings. For retail-format citrus juice suppliers, agave and simple syrup producers, and specialty non-alcoholic cocktail mixer manufacturers, the Dash Slushy Maker is a demand activation device.
The $99.99 uniform price point positions all three products in the accessible mid-tier of kitchen appliances, where impulse gifting and seasonal purchase behavior are strongest. At $99.99, each Dash Frozen Treats appliance sits below the threshold that requires deliberate budget planning for most mainstream consumers, while being priced above the lowest-end novelty appliance tier that signals poor build quality. This pricing architecture is well established in the Dash product line, which has used the sub-$100 price point across multiple appliance categories to drive high trial volume. For retailers setting up summer seasonal kitchen appliance displays, the $99.99 price point and the summer frozen treat occasion make this collection a natural endcap and gift-with-purchase candidate from spring through Labor Day.
FAQs
- What is the Dash Frozen Treats collection? Three kitchen appliances launched April 9, 2026 by StoreBound under the Dash brand: the Soft Serve Ice Cream Maker, the Slushy and Frozen Drink Maker, and the Pro Shaved Ice Machine, each at a suggested retail price of $99.99.
- Where are they available? At ByDash.com, Amazon, and retailers nationwide.
- How long does each machine take? The Soft Serve Ice Cream Maker produces soft serve in under 30 minutes. The Slushy and Frozen Drink Maker produces 32 ounces of frozen drinks in under 20 minutes. The Pro Shaved Ice Machine shaves frozen blocks in minutes after pre-freezing.
- Who makes Dash? Dash is a brand under StoreBound, a New York-based home and housewares company with a fully integrated model covering concept development, engineering, manufacturing, logistics, sales, and marketing.
About Source86
Dash’s Frozen Treats collection reflects the growing at-home frozen dessert appliance trend, which converts consumers into direct buyers of the same dairy, fruit, sweetener, and flavoring ingredient categories that power commercial frozen dessert production. The collection creates expanded consumer-facing demand for fresh dairy inputs including cream and whole milk, natural fruit purees and citrus juice concentrates, clean-label sweetener systems including agave and cane sugar, and specialty frozen beverage ingredient formats compatible with home appliance production. At Source86, we connect dairy ingredient manufacturers, fruit processing operations, natural flavor and sweetener suppliers, and specialty food ingredient distributors with the wholesale and bulk sourcing solutions that serve both commercial frozen dessert production and the consumer-direct ingredient formats that power the at-home frozen treat category.
Whether your sourcing team supplies dairy inputs for commercial soft serve operations, bulk citrus juice and fruit concentrate for frozen beverage applications, or specialty sweetener systems for better-for-you frozen dessert production, Source86 is your bridge to the right partners. Contact Source86 today to start your sourcing search.
