
- Date Issued: March 25, 2025
- Announced By: FDA on March 28, 2025
- Company: The Bakery Group
- Product Affected: Brioche Pullman Loaves and Brioche Hamburger Buns
- Issue: Undeclared allergens—milk, soy, and Yellow FD&C #5
- Product Details: Distributed in brown boxes with Ben E. Keith or Rodeo Goat Casa Linda labels
- Action Needed: Consumers should check labels and contact The Bakery Group for relabeling or a refund
Stick around to find out more about this recall!
What happened?
The Bakery Group, based in Dallas, TX, has issued a recall for two of its bakery products due to undeclared allergens. The affected items include:
- Dense Brioche Pullman Loaves (#654203) – 629 cases
- 4.5in Brioche HB Buns (#54500) – 104 cases
The issue arose after a routine inspection by Texas Health and Human Services found that the labels on these products did not disclose the presence of milk, soy, wheat, and Yellow FD&C #5—a major concern for those with allergies. The mislabeling occurred due to human error in packaging and has since been corrected.
These products were distributed between December 24, 2024, and March 12, 2025, to Ben E. Keith (Ft. Worth, TX) and Rodeo Goat Casa Linda (Dallas, TX).
Recall details
Brand | Product | Size | UPC | Best By Date | Issue |
Ben E. Keith | Dense Brioche Pullman Loaves | 7 loaves per case | N/A | N/A | Undeclared milk, soy, and Yellow FD&C #5 |
Rodeo Goat Casa Linda | Brioche Pullman Loaf | 7 loaves per case | N/A | N/A | Undeclared milk, soy, and Yellow FD&C #5 |
Ben E. Keith | 4.5in Brioche HB Buns | 48 buns per case | N/A | N/A | Undeclared milk, soy, and Yellow FD&C #5 |
What caused the issue?
This recall is due to mislabeling, which resulted in allergens not being declared on the packaging. The ingredients milk, soy, wheat, and Yellow FD&C #5 can trigger serious allergic reactions in sensitive individuals. While no illnesses have been reported, the affected products pose a risk to those with food allergies.
Why are undeclared allergens a serious concern?
Food allergens can cause severe and life-threatening reactions, including anaphylaxis, a condition that can lead to difficulty breathing and require emergency medical treatment. Here’s why the specific allergens in this recall matter:
- Milk Allergy: Can cause hives, swelling, stomach pain, and in severe cases, anaphylaxis.
- Soy Allergy: Symptoms range from mild (itching, rash) to severe (breathing difficulties, swelling of the throat).
- Wheat Allergy: Often confused with gluten intolerance, wheat allergies can cause digestive distress, rashes, and anaphylaxis.
- Yellow FD&C #5 (Tartrazine): Some individuals, especially those with aspirin sensitivity, may experience hives, asthma symptoms, or hyperactivity.
Who is most at risk?
- Children: Most food allergies develop in early childhood.
- Individuals with existing food allergies: Those already allergic to dairy, soy, or wheat are at immediate risk.
- People with asthma: Food allergies can trigger severe asthma symptoms.
- Consumers with aspirin sensitivity: They may react to Yellow FD&C #5.
Symptoms of an allergic reaction
- Mild Symptoms: Itchy mouth, hives, stomach discomfort.
- Moderate Symptoms: Swelling of lips/face, nausea, difficulty swallowing.
- Severe Symptoms (Anaphylaxis): Trouble breathing, drop in blood pressure, unconsciousness.
10 common questions you might have
- What should I do if I already ate one of these products?
If you don’t have allergies, you’re likely fine. If you do and experience symptoms, seek medical help immediately. - Can I return the product for a refund?
Yes, contact The Bakery Group or your distributor for refund or relabeling options. - Where can I find the affected product codes?
Check the label on the packaging for #654203 (Dense Brioche Pullman Loaves) or #54500 (4.5in Brioche HB Buns). - Are these products safe for people without allergies?
Yes, but the mislabeling issue means consumers should be cautious. - Is the issue fixed for future production?
Yes, The Bakery Group has corrected the labeling issue as of March 19, 2025. - Have there been any reported illnesses?
No illnesses have been reported so far. - What happens if I ignore the recall?
If you or someone in your household has allergies, consuming these products can be dangerous. - Is this a voluntary recall?
Yes, The Bakery Group issued the recall voluntarily after the Texas Health and Human Services inspection. - Are other Bakery Group products affected?
No, only these specific brioche loaves and buns are under recall. - Who can I contact for more information?
The Bakery Group at 214-823-3943, Monday-Friday, 8 AM-4 PM.
Here’s what you should do


If you have purchased these products, take the following steps:
- Check your labels – Look for product codes #654203 and #54500 on the packaging.
- Do not consume – If you have allergies, do not eat these products.
- Contact the distributor – If you bought from Ben E. Keith or Rodeo Goat Casa Linda, reach out for relabeling or a refund.
- Call The Bakery Group – For questions, contact them at 214-823-3943 (Monday-Friday, 8 AM-4 PM).
Behind the brand
The Bakery Group, based in Dallas, TX, is known for its high-quality bakery products distributed through wholesale partners. While this is a first for them, allergen-related recalls are not uncommon in the food industry. Similar recalls have occurred recently, such as:
- On February 28, Little Leaf Farms voluntarily recalled many of its Southwest Salad Kits due to undeclared fish and wheat allergens.
- On February 23, LPK1 issued a recall of its ready-to-eat Chicken Caesar Wraps due to misbranding and an undeclared allergen—fish (anchovies) in the dressing.
“Ensuring consumer safety starts with clear and accurate labeling. When allergens are left undisclosed, it puts those with food allergies at serious risk and undermines trust in food brands. This recall highlights the need for strict quality control and precise labeling practices to protect public health and uphold industry standards.” — Eran Mizrahi, CEO of Source86.
Ensuring safe eats
Mislabeling can have serious consequences, especially for consumers with food allergies. This recall serves as a reminder of the importance of accurate labeling in the food industry. Manufacturers must take strict quality control measures to avoid such mistakes, ensuring safety for all consumers.
If you’re sourcing bulk ingredients and want high-quality, properly labeled products, let’s talk! Contact us to learn more about safe and reliable food sourcing.









