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CPG News

Topgolf Launches Soccer-Inspired Menu and Game Day Packages Across 100-Plus U.S. Venues Through July 19

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by Agustina Branz · May 28, 2026

A new soccer-integrated game, in-venue soccer goals, and tournament-inspired menu items bring the world's biggest sporting event to Topgolf venues across the U.S.
Source: PRN

Topgolf announced on May 28, 2026 a summer soccer experience across more than 100 U.S. venues tied to the global soccer tournament running June 11 through July 19, 2026. The activation covers a soccer-integrated Shot Shuffle game, full-size in-outfield soccer goals at 63 venues, game day packages at 26 venues, premium suites at 20 venues, and two limited-time menus. David McKillips, CEO of Topgolf, is the spokesperson. Topgolf operates 100-plus venues globally and is headquartered in Dallas, Texas.

The Two Menus: Summer Track and Soccer Track

Peach Buzz ($15.49-$18.99) uses Hendrick’s Gin, Aperol, and Red Bull Peach Edition with watermelon and orange. The Red Bull Peach Edition co-brand mirrors what TGI Fridays ran in its Fridays United Red Card Margarita, confirming the Red Bull summer cocktail co-branding trend is running across multiple hospitality chains simultaneously.

poppi n’ cream ($9.29-$11.29) uses poppi Strawberry Lemon with peach, strawberries, and cold foam. This is the second major foodservice channel appearance for poppi we have covered in two weeks, following the Subway nationwide launch on May 6. The Topgolf application is distinct: blending poppi with fresh fruit and finishing with cold foam is a premium $10 cocktail-adjacent experience rather than a soda alternative at a sandwich counter. Both are real demand signals for poppi’s apple cider vinegar prebiotic soda ingredients at different price tiers and consumer occasions.

Frozen Drinks include Tito’s Frozen Lemonade ($10.59-$12.99), Piña Colada ($10.59-$12.99), and Frozen Casamigos Margarita ($14.29-$17.99) with optional fruit swirls (strawberry, blackberry, mango, or watermelon) for $1 each. The four-flavor swirl program requires fruit purée or flavor compound at the frozen beverage consistency and intensity for a $1 add-on across 100-plus venues.

The Fairway Feast ($63.99-$67.99) is a new permanent menu staple: wings, sliders, fries, and fixings for four to six guests. The shared platter format mirrors the group occasion positioning we covered this week with Wingstop’s Memorial Day bundles and TGI Fridays’ Matchday Platters.

Soccer-Inspired Items (June 11 through July 19):

Breakaway Breeze ($14.99-$17.59) uses Casamigos Blanco Tequila with strawberry, passionfruit, and Q Sparkling Grapefruit in a collectible cup at select venues. This is the third Casamigos co-branded cocktail we have covered in a single month alongside TGI Fridays and Casamigos’ WNBA partnership. For agave and fresh citrus suppliers, the simultaneous Casamigos activation across multiple hospitality channels during the FIFA World Cup 26 summer is the largest single-window premium tequila cocktail demand event at U.S. food and beverage venues in recent memory.

The Global Cup ($10) is a customizable cocktail featuring spirits from participating soccer countries with lime and ginger beer. The multi-country spirit system organized around a lime and ginger beer base creates a sustained ginger beer procurement requirement across 100-plus Topgolf venues for the full six-week tournament window.

The Game Day Package Architecture

Topgolf is running two purchase tiers for the June 12 match at 26 venues: Pub Pass ($35), covering one guest’s bar access and an appetizer buffet, and Premier Pass ($260), covering bay access for up to six guests, three hours of game play, a Funday Faves Platter, and unlimited non-alcoholic beverages. The Premier Pass’s Funday Faves Platter is the most food-relevant element: a pre-set shareable platter for six at a premium sports entertainment venue requires a high-volume execution of appetizer proteins, sauces, and sides at the kitchen production pace of a busy game-day service window.

Why It Matters for Fruit Purée, Ginger Beer, Agave, and Prebiotic Beverage Ingredient Suppliers

Topgolf’s summer soccer menu across 100-plus U.S. venues creates concurrent premium foodservice demand for passionfruit and strawberry fruit purée or concentrate for the Breakaway Breeze, mango, strawberry, blackberry, and watermelon fruit purée or flavor compound for the four-flavor $1 frozen swirl add-on program, ginger beer at the carbonated mixer specification for The Global Cup customizable cocktail base, peach fruit purée or flavor compound for the Peach Buzz and poppi n’ cream applications, and cold foam dairy or plant-based topping system for the poppi n’ cream premium blended beverage application. For fruit purée suppliers and specialty cocktail ingredient manufacturers serving premium entertainment venue foodservice accounts, the Topgolf summer soccer activation through July 19 is a sustained multi-fruit concurrent demand event at the highest-check casual entertainment venue category in the U.S.

A new soccer-integrated game, in-venue soccer goals, and tournament-inspired menu items bring the world's biggest sporting event to Topgolf venues across the U.S.
Source: PRN

FAQs

What is the Topgolf Soccer Experience? Soccer-themed experiences at more than 100 U.S. Topgolf venues from May 28 through July 19, 2026, including soccer-integrated Shot Shuffle game, in-outfield soccer goals at 63 venues, game day packages at 26 venues, premium suites at 20 venues, and two limited-time menus.

What are the game day package prices? Pub Pass $35 (bar access, appetizer buffet). Premier Pass $260 (bay for up to six people, three hours game play, Funday Faves Platter, unlimited non-alcoholic beverages).

When does the soccer menu run? Summer Menu available now. Soccer-Inspired Items available June 11 through July 19, 2026.

How big is Topgolf? More than 100 venues globally. Leader in sports entertainment powered by Toptracer technology.

About Source86

Topgolf’s summer soccer menu reflects active demand for passionfruit and strawberry fruit purée for cocktail applications, four-flavor frozen swirl purées (mango, strawberry, blackberry, watermelon) at frozen beverage specification, ginger beer for a customizable multi-spirit cocktail base, poppi Strawberry Lemon prebiotic soda for a premium blended cold foam application, peach fruit purée or flavor compound for summer cocktail menus, and the agave cocktail ingredient infrastructure supporting simultaneous Casamigos frozen margarita and Breakaway Breeze programs across 100-plus premium entertainment venues. At Source86, we connect premium foodservice operators, sports entertainment venues, and beverage ingredient buyers with trusted sourcing partners for tropical and berry fruit purées, ginger beer inputs, cold foam dairy systems, and the ingredient infrastructure supporting multi-cocktail summer menus at national entertainment venue scale. Contact Source86 today to start your sourcing search.

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches.

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