We’ll have what she’s having! In a move that’s as nostalgic as it is delicious, Hellmann’s has teamed up with When Harry Met Sally stars Meg Ryan and Billy Crystal to create an unforgettable ad for the 2025 Big Game. That’s right—35 years after the iconic rom-com hit theaters, the beloved duo is back at Katz’s Delicatessen, recreating the unforgettable deli scene with a new star: Hellmann’s mayonnaise. The result? A mouthwatering mix of humor, nostalgia, and a whole lot of mayo.
A classic scene, reimagined
The commercial, titled When Sally Met Hellmann’s, takes place in Katz’s, the same deli where the famous “I’ll have what she’s having” moment was filmed. Meg Ryan returns to the role of Sally, and Billy Crystal reprises his role as Harry, as they share a turkey sandwich at their favorite deli. But this time, Sally is less than impressed with her sandwich—until she adds a generous dollop of Hellmann’s mayo, turning the bland into the spectacular. The creamy twist is so delicious that it grabs the attention of other patrons, including none other than actress Sydney Sweeney, who delivers the famous line, “I’ll have what she’s having.”
For fans of the movie, this is the ultimate When Harry Met Sally moment revisited. The ad pays homage to the original scene while giving it a fresh, hilarious spin. It’s a perfect blend of nostalgia for those who grew up with the film and a clever way for Hellmann’s to show just how their mayo can elevate even the most classic of sandwiches.
Meg and Billy’s return to Katz’s Deli
“Reuniting with Billy and stepping back into Sally’s shoes was a joy,” said Meg Ryan. “I’m hoping it’ll be fun for fans to revisit this scene with its (wink, wink) new star, Hellmann’s mayo.”
“The opportunity to return to Katz’s Deli with Meg was a no brainer,” said Billy Crystal. “Thanks to Hellmann’s, who came up with the concept and wrote a really funny spot, we’re bringing some laughs and nostalgia and helping When Harry Met Sally celebrate its 35th Anniversary during the Big Game this year.”
It’s clear that this commercial isn’t just about promoting mayo—it’s about celebrating a beloved movie moment that has stood the test of time. And who better to do that than the iconic stars who originally made the scene so memorable?
Watch the full ad here!
The What She’s Having Sandwich Kit
Hellmann’s isn’t just stopping at the ad—they’re taking their Big Game campaign even further. In partnership with Katz’s Deli, they’re offering fans a chance to recreate the iconic sandwich scene at home with the What She’s Having sandwich kit. Available through February 9, this kit includes all the ingredients needed to make Sally’s perfectly mayo-ed turkey sandwich (plus Harry’s pastrami sandwich for good measure). The kit comes with a recipe card, and each box can serve 4 to 6 people, making it the perfect addition to any Big Game watch party. Hellmann’s always brings art to our lives!
At $120, the kit includes free shipping and is a fun way for fans to experience the flavors of the film, right down to the mayo. It’s a smart way for Hellmann’s to bring its product directly into fans’ kitchens while keeping the excitement of the Big Game alive.
“For our fifth year in the Big Game, we wanted to be as iconic and memorable as the moments and dishes that are part of the final Game Day of football season,” said Jessica Grigoriou, SVP of Marketing, Condiments, Unilever North America. “By paying homage to the classic deli moment from When Harry Met Sally, with a creative remake to show fans how the deliciously creamy flavor of Hellmann’s can make an ordinary sandwich extraordinarily mind-blowing, we were able to combine humor, nostalgia and the timeless appeal of Hellmann’s that will leave a lasting impression on fans just as the movie did 35 years ago.”
Bringing flavor to the game
This year marks Hellmann’s fifth year in the Big Game, and they’ve certainly made an impact. From viral campaigns like the Will Levis-inspired mayo fragrance to the introduction of Manny Mayo, Hellmann’s has become a staple in Game Day celebrations. In 2025, they’re adding to that legacy by combining humor, nostalgia, and a whole lot of mayo in a way that will have fans talking long after the final whistle blows.
So, whether you’re a When Harry Met Sally aficionado or just a fan of creamy mayo, Hellmann’s new ad is sure to hit the spot. And who knows? Maybe it’ll inspire you to add a little extra mayo to your own sandwich this Game Day.
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