What if your snack run could turn into a jackpot? Well, 7-Eleven is making that dream a reality! In an epic rewards campaign, the convenience giant is giving customers the chance to win $5,000 every single day in 2025. Whether you’re grabbing a Slurpee, fueling up, or snagging some candy, every purchase could make you the next lucky winner. Let’s break it down!
Fuel up and cash out
Hold onto your Big Gulps because 7-Eleven just turned up the heat on loyalty programs. Starting January 8, 2025, and running until December 31, 2025, they’re handing out $5,000 daily to one lucky shopper. Yes, DAILY. Forget the usual sweepstakes with a handful of winners—this is big. 7-Eleven is always giving!
Here’s how it works:
Participation is simple and rewarding! To start, you’ll need to be a registered user of the 7-Eleven or Speedway app, open to all U.S. residents aged 16 and up (parental consent is required for minors). Once signed up, each in-store purchase at 7-Eleven or Speedway stores gives you a chance to win—just scan your app at checkout, and you’re in the running. Want more chances? Select featured items like Red Bull or other participating products to earn bonus entries. And if you’re not in the shopping mood, no worries! Check out the official rules for alternative, no-purchase-necessary entry methods. It’s a win-win for everyone!
Winning just got convenient
This isn’t just a giveaway; it’s a game-changer. By putting real cash on the line every single day, 7-Eleven is making loyalty fun again. It’s the perfect blend of excitement and everyday convenience. Plus, it’s a brilliant way to showcase their app and reward their 80+ million members. 7-Eleven’s marketing hits the spot every time!
The campaign taps into several key trends shaping the retail and marketing world. First, it leverages gamification, turning mundane shopping trips into thrilling experiences. Second, it underscores the growing importance of mobile technology, as the app becomes central to the customer experience. Finally, it embraces personalized engagement, rewarding loyal customers directly while encouraging repeat visits. By tapping into these trends, 7-Eleven is setting a new standard for how brands connect with consumers in the digital age:
- Tech-Savvy Loyalty: The campaign shows how apps can turn loyal customers into engaged, excited fans.
- Repeat Business: Who wouldn’t pop in daily for a chance at $5,000?
- Market Innovation: 7-Eleven is raising the bar, and competitors will have to step up.
“This year, we’re thanking our loyal customers who stop by for their daily essentials by creating something they’ve never seen from us before. “Unlike a traditional sweepstakes that has a few grand prize winners, we’re spreading the winnings and giving out $5,000 to one lucky customer per day, every day, for the whole year – because who wouldn’t love turning a snack run into cash?” Marissa Jarratt, Executive Vice President, Chief Marketing & Sustainability Officer at 7-Eleven, Inc.
7-Eleven puts the fun in funding
7-Eleven’s daily $5,000 giveaway isn’t just a contest—it’s a vibe. It’s turning snack runs into adrenaline-pumping moments of “What if?” For customers, it’s an exciting blend of fun and possibility that transforms everyday purchases into thrilling opportunities. With every scan of the app, customers are not just engaging with the brand but also dreaming big, making loyalty programs feel fresh and rewarding.
For suppliers, this campaign is a golden opportunity to shine in a market buzzing with activity. Increased foot traffic and boosted sales of featured products provide a platform to meet rising demand and align with major retail innovation.
So, what are you waiting for? Grab a Slurpee, scan that app, and get in on the action. For more insights into retail trends or to explore our range of ingredients, hit up Source86 today!
