Pasadena, Calif. — Applebee’s has introduced two limited-time cocktails made with Still G.I.N. by Dre and Snoop. The launch expands the chain’s beverage lineup through a celebrity-backed spirits collaboration.
The new drinks are the $7 Young, Wild & Free Fruit Punch and the $10 Rollin’ On The Beach. They are now available nationwide at participating locations. The offer applies to dine-in guests 21 and over.
The Still Together Sips program centers on a partnership between Applebee’s and Still G.I.N. by Dre and Snoop. The gin is an ultra-premium spirit co-founded by Dr. Dre and Snoop Dogg. Applebee’s designed the drinks to highlight the gin’s citrus-forward profile. The campaign also focuses on friendship and social occasions.
The Young, Wild & Free Fruit Punch combines Still G.I.N., grenadine, lemon sour, and pineapple. The Rollin’ On The Beach blends Still G.I.N., peach schnapps, prickly pear, orange juice, and cranberry juice. Servers pour the second drink tableside. They serve it in a shaker tin for multiple pours. Applebee’s garnishes each cocktail with collectible temporary tattoos. The tattoos add a visual element to the promotion.
According to Michelle Chin, the new cocktails aim to bring a sense of occasion to casual dining. She said Applebee’s positions the drinks as a way for guests to “toast to friends.” The chain also wants guests to sample a spirit that has recently earned recognition in international gin competitions.
Dr. Dre said the gin reflects a long-term effort to create a product that could surpass what he had preferred for years. He described the launch as part of a broader push to bring the brand to more consumers through national restaurant partners.
Industry context: celebrity spirits meet casual dining
The rollout reflects a growing trend of celebrity-founded alcohol brands moving beyond liquor stores into foodservice partnerships. In recent years, spirits tied to musicians, athletes, and actors have increasingly appeared on restaurant menus as chains look for differentiated offerings that generate social buzz and incremental beverage sales.
For casual dining brands, these collaborations serve two purposes: refreshing bar menus with recognizable names and tapping into pop culture credibility. For spirits brands, restaurant partnerships provide volume exposure and a way to normalize premium products in everyday dining settings rather than limiting them to upscale bars.
Applebee’s move also aligns with a broader push toward limited-time beverages and experiential elements (such as tableside service and collectible items) to encourage dine-in traffic amid ongoing competition from fast-casual and off-premise dining.
Why it matters
The Still Together Sips launch shows how casual dining chains are turning to celebrity-backed products to compete in a crowded beverage market. These partnerships help brands stand out and attract consumer attention.
By offering limited-time cocktails with a well-known spirits brand, Applebee’s blends pop culture with menu innovation. This approach increasingly drives social media engagement and encourages trial purchases.
For the spirits industry, collaborations like this highlight a shift in distribution strategy. Brands are moving beyond retail shelves and into national restaurant systems. This trend reinforces the growing importance of foodservice as a key growth channel for premium alcohol brands.
Editor’s note: Source86 perspective
For beverage manufacturers and private label suppliers, the Applebee’s and Still G.I.N. collaboration highlights a key CPG trend. That trend is brand storytelling paired with scalable distribution.
Celebrity-backed products are no longer niche novelties. They are becoming part of mainstream foodservice and retail strategies. These strategies depend on reliable sourcing, regulatory compliance, and consistent quality across hundreds of locations.
At Source86, we work with food and beverage brands to support ingredient sourcing, FSQA oversight, and private label and co-manufacturing programs.
As more chains introduce limited-time drinks and high-profile partnerships, supply chain transparency becomes critical. Retail-ready formulations also play a growing role. Together, these factors help turn cultural moments into sustainable business growth. Let’s talk.
FAQs
They are available for a limited time at participating Applebee’s locations nationwide, while supplies last.
The Young, Wild & Free Fruit Punch is $7, and the Rollin’ On The Beach is $10 (prices may vary by location).
The promotion is primarily for dine-in guests, except where carry-out alcohol is permitted by law.
The gin is co-founded by Dr. Dre and Snoop Dogg and is distributed nationally through Southern Glazer’s Wine & Spirits.
External source: Applebee’s Launches NEW Still Together Sips Featuring Still G.I.N. By Dre and Snoop
