Arden’s Garden Launches Sea Moss Energy Wellness Shot

Atlanta, Ga. — Arden’s Garden has introduced Sea Moss Energy™, a new 2-ounce wellness shot. The product combines sea moss gel and green tea. The launch follows growing consumer demand, expanding the brand’s functional beverage portfolio as interest in plant-based energy alternatives continues to rise.

As part of the rollout, the product is arriving this week at more than 1,450 Publix locations. Meanwhile, additional Midwest distribution is already underway at Roundy’s stores.

More broadly, the launch builds on Arden’s Garden’s recent success with sea moss-based offerings. Notably, this includes its Tropical Sea Moss Smoothie, which debuted in 2025. Since then, the smoothie has become one of the company’s top-selling items.

In terms of formulation, Sea Moss Energy™ combines fruit juices with St. Lucia sea moss gel and green tea. In its formulation, Sea Moss Energy™ combines fruit juices with St. Lucia sea moss gel and green tea. The shot positions itself as a low-calorie option. It targets consumers seeking sustained energy without relying on traditional coffee.

From a nutritional standpoint, each shot contains 40 calories and 106 milligrams of caffeine, derived from green tea rather than synthetic stimulants. According to the company, the formulation targets consumers interested in gut health, functional nutrition, and portable energy solutions.

Company leadership says the decision to expand into the wellness shot category reflects shifting consumer preferences toward functional ingredients. Arden’s Garden CEO Leslie Zinn pointed to increasing interest in sea moss for its mineral content and perceived health benefits as a key factor behind the product’s development.

At retail, the new shot sells for $2.99 per 2-ounce bottle and is available at all Publix locations, with additional retailers expected to follow in the coming months.

Industry context: functional energy goes mainstream

Sea Moss Energy™ enters a crowded but rapidly evolving functional beverage market. Across the category, brands are increasingly moving away from traditional energy drinks. Instead, many are shifting toward plant-based formulations, cleaner labels, and wellness-driven positioning.

At the same time, ingredients such as sea moss, adaptogens, and botanical caffeine sources have gained traction. This shift reflects consumers’ growing interest in alternatives that align with broader health goals.

From a retail perspective, the expansion of wellness shots reflects continued interest in small-format, high-function products that fit busy, on-the-go lifestyles. In addition, the category has become a testing ground for emerging ingredients before broader rollout into smoothies, beverages, or supplements.

Why it matters

Arden’s Garden’s move into sea moss-based energy shots highlights how functional beverage brands are capitalizing on ingredient familiarity. It also shows how brands are adapting to changing consumption habits.

Consumers are increasingly looking for energy sources that promise fewer crashes. Many are also seeking added nutritional value. Wellness shots offer a compact, premium format to meet that demand.

The launch underscores a broader CPG trend. Ingredient credibility, convenience, and perceived functionality are driving innovation. This approach is increasingly replacing traditional energy branding.

Editor’s note: Source86 perspective

For food and beverage manufacturers, Arden’s Garden’s latest launch reflects the growing role of functional ingredients in driving product innovation. Sea moss, once a niche supplement, is now entering mainstream retail formats as brands experiment with portability and targeted benefits.

At Source86, we work with food and beverage brands navigating ingredient sourcing, private label development, and FSQA oversight to support innovation in fast-moving categories like functional beverages. As wellness-focused products continue to evolve, aligning ingredient integrity with scalable supply chains is essential for long-term success. Let’s talk.