Avocados From Mexico® is back for another Big Game, bringing fans the ultimate game-day duo: football and guacamole. Comedy star Rob Riggle takes center stage as The Guac Guru, guiding shoppers on how to elevate every party.
From January 19 to February 8, fans can enjoy $1.50 cash back on themed avocado bags and enter for a chance to win a year’s supply of fresh Mexican avocados. With in-store displays, bulk buys, and exclusive promotions, guac is officially ready to be the MVP of your Big Game spread.
Rob Riggle becomes The Guac Guru
This year, Avocados From Mexico® is teaming up with comedy favorite Rob Riggle to bring humor and flavor to your Big Game celebrations. Known for his larger-than-life energy, Riggle takes on the role of The Guac Guru, helping fans master the art of party-perfect guacamole.
- Who: Rob Riggle and Avocados From Mexico®
- What: National shopper marketing campaign for the Big Game
- When: Promotion runs January 19 – February 8, 2026
- Where: Nationwide in participating stores
- Why: To boost game-day fun and make guac the ultimate party essential
Score big with these fan-favorite promotions
Avocados From Mexico isn’t just about tasty avocados; it’s about creating memorable experiences. This campaign makes it easy for shoppers to get involved and win:
- Buy themed bags of avocados and scan the QR code to get $1.50 cash back via Venmo or PayPal.
- Enter to win a year’s supply of avocados by scanning the QR code on in-store displays.
- Look for in-store displays and bulk options featuring The Guac Guru, perfect for game-day prep.
With 84% of football fans rating food as equally important as the game itself, guac isn’t just a side dish; it’s essential. And with 81% of fans watching from home, having your guacamole game strong is a guaranteed win.
Why guac is the real MVP
“There’s no game day without guac. If you find yourself predicting just how much to make for your crew, remember: there’s no such thing as too much guac,” says Rob Riggle.
Stephanie Bazan, Senior VP of Commercial Strategy and Execution for Avocados From Mexico, adds:
“Pair Rob Riggle’s energy with our fresh avocados, and you’ve got a game-winning combo that guarantees avocados will be the real champs at every watch party this season.”
For retailers, the campaign offers a chance to elevate their Big Game offerings with in-store materials and packaging available while supplies last.
Time to elevate your game-day spread
Whether you’re hosting friends or just indulging in your love of football and food, this campaign makes it easy to score big. With Rob Riggle as The Guac Guru and exciting promotions on offer, guac is officially ready to steal the spotlight.
Sweetening your life (and your tortilla chips) shouldn’t be complicated, so grab your Avocados From Mexico today and make every game-day gathering a touchdown.
For more insights, feel free to contact us or explore our range of fresh avocados and private label solutions!
FAQs
Fans can scan QR codes on themed avocado bags in stores to get $1.50 cash back and enter to win a year’s supply of avocados.
The campaign is active from January 19 to February 8, 2026, giving plenty of time for fans to prep their parties.
Retailers can contact their Avocados From Mexico Regional Director to access in-store displays, packaging, and promotional materials while supplies last.
