Freddy’s Frozen Custard & Steakburgers is heating things up with its new BBQ Brisket Steakburger and cooling things down with the return of the Key Lime Pie Concrete—two limited-time items built to satisfy both the bold and the sweet-toothed. Available nationwide starting April 30, these items highlight fast-casual’s growing appetite for premium BBQ profiles and nostalgic dessert experiences. For manufacturers, wholesalers, and private label developers, this launch is a reminder that summer menus = big business for the right ingredients. Burgers and shakes—because some duos never go out of style.
Brisket? yes please.
Smoked for 16 hours. Stacked with juicy steakburger patties. Topped with American cheese, pickles, and onion. All nestled into a sweet and fluffy King’s Hawaiian bun. Freddy’s new BBQ Brisket Steakburger isn’t holding anything back. Freddy’s new flavor bombs are what we live for!
“Freddy’s newest BBQ Brisket Steakburger is a delicious combination of bold, smoky flavors with tender, pit-smoked brisket layered on top of our signature steakburger patties. Each bite delivers a perfectly savory taste with a hint of sweetness from the BBQ sauce and soft and pillowy King’s Hawaiian bun. Whether you’re a longtime FredHead, a BBQ lover, or visiting us for the first time, this burger is a must-try!” Erin Walter, CMO.
This smokin’ sandwich lands on menus from April 30 through August 26. And it’s not just for die-hard FredHeads—BBQ lovers and brisket fanatics, this one’s calling your name.
Pie in a cup? yes again.
Cue the tropical breeze. Freddy’s is bringing back its Key Lime Pie Concrete through July 8—and yes, there’s an actual slice of pie inside.
We’re talking:
- Vanilla frozen custard
- A whole slice of key lime pie
- Whipped cream
- A sprinkle of cinnamon streusel
Basically, it’s summer in a spoon.
BBQ + Pie = summer win
Freddy’s launch highlights two hot-button trends that ingredient suppliers, importers, and private label brands should be watching:
BBQ Is Still King
Consumers are hungry for bold, smoky flavor—especially when it’s slow-cooked and sauce-drenched. Expect continued demand for:
- Pit-smoked meat blends
- Craft BBQ sauces
- Regional spice rubs
Nostalgia Hits the Sweet Spot
From key lime to cobbler, dessert menus are leaning into feel-good flavors. Ingredients worth watching:
- Citrus juice concentrates
- Pie crust inclusions
- Streusel toppings and whipped toppings
Ingredient opportunities
This is prime time for:
- BBQ spice developers: Think smoky paprika, mesquite, and hickory blends.
Dessert formulators: Lime flavor systems, cream bases, and custom pie textures. - Private label innovators: Turn Freddy’s seasonal buzz into year-round product lines with your own twist.
Freddy’s duo delivers
The fast-casual space is increasingly influencing retail, and Freddy’s is serving up a blueprint for seasonal success. Their formula? Familiar flavors, elevated execution, and just enough exclusivity.
For manufacturers and sourcing teams, this is more than a tasty update—it’s a chance to align with what’s trending on menus and what’s flying off shelves. Whether you’re a foodservice supplier, importer, or private label brand looking for your next hit item, now’s the time to think brisket and key lime.
Bold bites, cool sweets
Freddy’s new menu drops are your cue to level up your product lineup. Whether it’s developing a signature BBQ blend, sourcing dessert inclusions, or launching a citrus-forward frozen treat—we’re here for it.
Looking to ride the BBQ and pie wave? Contact us today or browse our full lineup of foodservice-ready ingredients!
