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CPG News

Freddy’s gets frosty with new Dr Pepper mashup

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by Agustina Branz · July 3, 2025

Freddy’s Frozen Custard & Steakburgers

Frozen custard fans, this one’s for you. Freddy’s Frozen Custard & Steakburgers is heating up the summer with a brand-new, icy-cold creation: the Dr Pepper Frost. Launching July 9 and available through August 26, this limited-time dessert is hitting participating Freddy’s locations nationwide—and it’s already looking like the chillest treat of the season.

So what exactly is a Dr Pepper Frost? Imagine Freddy’s signature freshly churned vanilla frozen custard, blended with Dr Pepper’s 23 legendary flavors, and crowned with a swirl of whipped cream. That’s right. It’s sweet, it’s creamy, it’s fizzy, and it’s ready to accompany your next backyard cookout, road trip pit stop, or midweek pick-me-up.

“Freddy’s Frosts feature a lighter, refreshing taste made with our signature freshly churned vanilla frozen custard, and we’re excited to add the Dr Pepper Frost to our existing lineup of frosts for a limited time. The new treat combines our rich and creamy frozen custard with the one-of-a-kind taste of Dr Pepper’s iconic 23 flavors. Guests will find that it’s just right for cooling off during the warmer season.” Rick Petralia, Director of Menu Strategy & Innovation. 

Frosts, but make it soda

Freddy’s has long been known for its signature steakburgers, crispy shoestring fries, and over-the-top frozen custard treats. Their Frost line—lighter, refreshing blended frozen drinks—is designed for those moments when you want something indulgent but not too heavy.

The Dr Pepper Frost joins Freddy’s classic Frost lineup but brings something entirely new to the table: carbonated nostalgia. If you’ve ever poured soda over ice cream to make a float, this is that idea turned up to 11—and refined the Freddy’s way.

How to grab yours

The Dr Pepper Frost will be available at participating Freddy’s locations nationwide through:

  • In-store dining
  • Drive-thru
  • Pickup and delivery via the Freddy’s mobile app
  • Online at freddys.com

That means whether you’re craving it poolside, couch-side, or curbside, Freddy’s has you covered.

App users: check your loyalty rewards—summer perks might just make your Frost even sweeter.

Freddy’s on fire (but in a good way)

It’s not just Frosts that are keeping Freddy’s fresh. The fast-casual brand has been scaling fast, with over 550 locations across the U.S. and Canada and a growing fan base. Founded in Wichita, Kansas in 2002, Freddy’s offers a craveable menu that includes:

  • Cooked-to-order steakburgers
  • All-beef hot dogs
  • Shoestring fries
  • Freshly churned frozen custard
  • Seasonal Frosts and sundaes

Freddy’s commitment to hospitality and premium ingredients has earned them spots on top national rankings, including Fast Casual’s Top 100 Movers + Shakers and Entrepreneur’s Franchise 500.

Freddy’s Frozen Custard & Steakburgers Products

The power of playful collabs

Collaborations between classic brands like Freddy’s and Dr Pepper tap directly into flavor nostalgia. There’s a reason soda-fountain vibes still resonate in 2025. Freddy’s Dr Pepper Frost is equal parts comfort and curiosity—it brings together two beloved tastes in a format that feels familiar yet new.

It’s also a visual showstopper. The creamy custard, fizzy Dr Pepper swirl, and fluffy whipped topping? Let’s just say you’ll want your phone before your first spoonful.

The Dr Pepper Frost also fits into a broader pattern of limited-time menu experimentation at Freddy’s. Following its summer Frost collaboration, the chain continued leaning into seasonal innovation with subsequent launches that paired frozen custard with comfort-driven flavors and viral-inspired formats, including the introduction of a Hot Chocolate Frost and a Smash Burger Taco as part of its winter value lineup. Together, these releases show how Freddy’s is using rotating LTOs to keep both its dessert and savory offerings fresh year-round.

Ready to launch your own frozen sensation?

The summer spotlight is hot—and the right frozen product can create a serious chill factor for your brand. Whether you’re a retailer dreaming of nostalgic mashups or a foodservice operator looking to expand your seasonal dessert menu, Source86 can help.

We offer:

  • Private label solutions
  • Bulk sourcing for  bases, flavorings, and toppings
  • Support with product development, shelf-life testing, and compliance

Let’s make your next launch cooler than ever. Talk to our team to explore frozen dessert innovation that delivers flavor and fun.

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches.

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