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Source86

Source86

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CPG News

Belgian Boys’ new treats make every morning extra sweet!

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by Agustina Branz · January 14, 2025

Love Bites and Spring Bites Heart Shaped Pancakes

Valentine’s Day isn’t the only time to celebrate love—Belgian Boys believes that every season can be filled with sweetness, and they’re bringing the love to breakfast tables across the nation with their latest seasonal offering: Love Bites and Spring Bites Heart-Shaped Pancakes. These adorable, heart-shaped pancakes are designed to make every morning special, from cozy family breakfasts to romantic brunches. Available at select Target locations from December 29 through March 8, these limited-edition treats will make your heart—and your stomach—flutter.

A sweet start to your day

Belgian Boys, the women-led company known for its European-inspired breakfast treats, has taken the classic pancake and given it a playful twist. Love Bites and Spring Bites are heart-shaped, light, airy, and subtly sweet—perfect for the occasion, no matter what you’re celebrating. Whether you’re gearing up for Valentine’s Day, welcoming the arrival of spring, or just looking for a fun way to make breakfast more festive, these pancakes check all the boxes.

Crafted with premium, all-natural, non-GMO ingredients, Belgian Boys ensures that their pancakes are as delightful in taste as they are in presentation. But don’t let their cute shape fool you—they’re not just for special occasions. These heart-shaped treats are designed to bring joy and convenience, making your mornings as easy as they are enjoyable. Ready in just one minute in the microwave, Love Bites and Spring Bites are perfect for busy mornings when you need a quick, yet delicious breakfast.

“Our goal with both Love Bites and Spring Bites is to create joy for every occasion,” says Belgian Boys CEO Anouck Gotlib. “From Valentine’s to the arrival of spring, these heart-shaped pancakes make every breakfast feel special, playful, and full of love.”

A celebration in every bite

Belgian Boys isn’t just about making food; they’re about creating moments of joy, and these heart-shaped pancakes are a great example of their mission. Imagine this: Love Bites for a Valentine’s Day breakfast in bed, or a stack of Spring Bites for an impromptu Sunday brunch with friends. Here are just a few ways you can use these cute pancakes to make any occasion extra special:

Belgian Brothers Love Bites Pancakes
  • Craft a Brunch Board: Love Bites and Spring Bites aren’t just for the morning—they’re ideal for turning a simple brunch into something magical. Create a fun and festive Valentine’s or Galentine’s brunch board with an array of toppings, fresh fruit, whipped cream, and syrup. Perfect for any gathering that needs a sweet touch.
  • Surprise Breakfast in Bed: Imagine the smile on your loved one’s face when they wake up to a tray of adorable heart-shaped pancakes, especially if topped with their favorite fruits and syrup. It’s the perfect way to surprise someone special this season of love.
  • Family Fun: Let’s face it—getting kids excited about breakfast can be a challenge. But who can resist a plate full of fun, heart-shaped pancakes? These pancakes are great for getting the family together for a cozy breakfast, and since they’re quick and easy to prepare, they’re also mess-free. No flipping pancakes here—just pop them in the microwave, and you’re ready to go!

Convenience meets quality

One of the things that sets Belgian Boys apart from other breakfast brands is their focus on premium ingredients. Their Love Bites and Spring Bites pancakes are made with all-natural, non-GMO ingredients and are free from artificial flavors and preservatives. These pancakes offer the perfect balance of convenience and quality, giving you the best of both worlds.

So what are you waiting for? Gear up for Valentine’s Day with Belgian Boys. And, if it’s high-quality ingredients that you’re after, we’ve got you covered!

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Agustina Branz

Senior Marketing Manager

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Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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