What’s warm, ready in 60 seconds, and never boring? Ben’s Original new Single-Serve Rice Cups, that’s what. Designed for real life—the grab-and-go, no-time-to-cook, feed-me-now moments—these rice cups are fast, easy, and packed with flavor. Mars brings all the surprises!
Ben’s Original knows your schedule is full (and your sink probably is too), so they took the classic rice experience and shrunk it down into microwave-ready cups that don’t skimp on taste or quality. Plus, they’re portioned for one, so you can stop pretending to enjoy last night’s soggy leftovers.
Meet the lineup
Let’s talk flavor. Ben’s is serving up four new single-serve options that bring variety without the stress:
- Jasmine Rice – Clean, fragrant, and perfect on its own or as a sidekick
- Spanish Style Rice – Bold, tomato-y, and ready to party with anything from beans to eggs
- Fried Rice – Think tamari, peas, carrots, and sesame oil all in one savory spoonful
- Roasted Chicken Flavored Rice – Homey comfort with a savory twist
Each cup is free from artificial flavors, made with real ingredients, and low in sodium—which means you can feel good about what’s going in your body even if you just grabbed it between Zoom calls.
Hungry for more?
Ben’s didn’t stop there. They also just dropped two brand-new additions to their Street Food Bowl line—and they’re basically the cheat code to takeout without the delivery fee.
Introducing:
- Honey BBQ Flavored Rice with Chicken – Sweet, smoky, and finger-licking good (without the actual fingers)
- Teriyaki Style Rice with Chicken – That classic umami hit with a fun, pineapple twist
Ready in just 90 seconds, these bowls are fully cooked and packed with up to 13g of protein and 8g of fiber, making them perfect for powering through your to-do list—or your next Netflix binge.
Fast doesn’t mean boring
Let’s be honest—“convenient” meals usually mean compromise. But Ben’s Original is here to prove you can have it all: speed, flavor, and satisfaction.
Busy afternoon? Heat up a rice cup.
Post-workout hunger? Grab a Street Food bowl.
Midnight snack? Yep, still works.
And if you’re the kind of person who likes to build your own masterpiece, these products are basically a blank (but tasty) canvas. Add some greens, drizzle on sauce, throw in that leftover grilled chicken—go wild.
Good food, Good cause
This summer, there’s even more reason to stock up. Ben’s Original is bringing back its “Be an After School Hero” campaign in partnership with No Kid Hungry. From July through September, each participating purchase helps provide up to 2.5 million meals for children facing hunger—up to a $250,000 donation.
So every time you zap a rice cup, you’re not just feeding yourself—you’re helping fuel a bigger mission. Talk about satisfying.
Where to find it
Ben’s Original new rice cups and Street Food bowls are hitting shelves now in major retailers across the U.S. and Canada. Look for them in the rice aisle or wherever convenient meals are stocked—and don’t be surprised if they become your new pantry MVPs.
The bottom line
Ben’s Original just made your day a little easier (and a lot tastier). These new products check every box:
- Fast
- Flavorful
- Customizable
- Guilt-free
- Supports a great cause
Whether you’re meal-prepping, scrambling for lunch, or just too tired to cook, Ben’s has your back. All that’s left to do? Heat. Eat. Repeat.
Whether you’re launching a better-for-you snack, rethinking your ingredient sourcing, or need private label support that actually delivers—Source86 has your back. Talk to our team and source smarter today.
