Born Simple Better Bowls are shaking up the ready-to-eat meal scene with a new twist: simple ingredients and serious protein power. Each 11-ounce boxed meal delivers at least 20 grams of protein from real chicken, rice, and veggies — no weird add-ins or hard-to-pronounce ingredients.
Designed for busy eaters who still care about clean nutrition, these meals hit the sweet spot between convenience and quality. Available now at Walmart, Amazon, and regional retailers, Better Bowls make eating well as easy as it should be.
From shelf to soul: what’s inside Born Simple’s “Better Bowls”?
Born Simple’s Better Bowls officially launched nationwide this October, offering quick, protein-rich meals that stay true to their name: simple, honest, and genuinely tasty.
With over 60% of shoppers actively seeking protein-rich options but nearly 30% avoiding ultra-processed foods, Born Simple saw a clear opportunity to deliver the best of both worlds: high protein, low fuss, and ingredients you can actually recognize.
The new line includes four upgraded favorites:
- Chipotle Chicken Bowl – smoky, spicy perfection with 20g of protein.
- Ultimate Mac + Cheese – creamy, cheesy comfort food done clean.
- Thai Style Chicken Bowl – bold flavors with aromatic rice and veggies.
- Teriyaki Chicken Bowl – savory-sweet balance that satisfies any craving.
These bowls feature double the chicken and refined seasoning blends, all tucked neatly inside sustainable, recyclable Tetra Pak® cartons: a heat-treated, preservative-free format that locks in freshness while staying shelf-stable.
“People are more educated than ever on what ingredients they want — or don’t want — at the grocery store. Most busy consumers can’t cook fresh meals every day, so they need options that don’t derail their clean eating goals. Better Bowls make it easy — no fluff, no clutter,” said Rob Johnson, Born Simple CEO and Founder.
Why it matters: the “better” behind Better Bowls
This launch isn’t just about flavor; it’s about meeting modern consumer expectations for transparency, nutrition, and convenience.
Key takeaways:
- Protein with purpose: Each bowl packs 20+ grams of protein from real chicken.
- Clean and clear: No artificial ingredients or preservatives.
- Eco-conscious packaging: Recyclable, shelf-stable cartons.
- Fast yet fulfilling: Ready in just 60 seconds.
- Mass availability: Rolling out to Walmart, Amazon, Big Y, and Giant.
Born Simple is positioning itself as a go-to choice for Gen Z and Millennial shoppers who prioritize wellness and sustainability without sacrificing flavor or time. The meals retail between $3.99–$4.99, an accessible entry point for premium-quality boxed meals.
A better bite for a better trend
In an industry crowded with “high-protein” promises that don’t always deliver, Born Simple’s Better Bowls offer something refreshingly straightforward. The brand’s minimalist approach to nutrition aligns with larger consumer trends toward clean-label, ready-to-eat, and sustainably packaged meals; categories that continue to see steady growth across the food landscape.
Born Simple’s message is clear: you don’t need a nutrition degree (or a magnifying glass) to understand what’s in your food. With Better Bowls, the name says it all.
For more insights, feel free to contact us or explore our range of ingredients and private label solutions!
FAQs
Better Bowls stand out for their combination of real, whole-food ingredients and high protein content. Unlike many boxed meals, they avoid preservatives, artificial flavors, and complicated ingredient lists.
Absolutely! They’re shelf-stable, heat-treated, and packaged in recyclable Tetra Pak® cartons — perfect for pantry storage, office lunches, or travel.
They’re available now on Amazon, Walmart, and select regional retailers like Big Y and Giant. You can also track product availability using the Store Locator at BornSimple.com.
