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CPG News

Cheez-It Introduces Bold New Pizza-Inspired Flavors for Snack Enthusiasts

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by Agustina Branz · January 14, 2025

Cheez It

Cheez-It is delivering a slice of innovation with its latest pizza-inspired creations: Snap’d Extra Crunchy Margherita Pizza and Duoz Pesto + Mozzarella. These bold, Italian-inspired snacks are designed to bring the joy of a pizzeria right to your pantry. Whether you’re a fan of thin-crust margherita or the creamy harmony of pesto and mozzarella, these crackers are your new go-to for satisfying cheesy cravings. Available nationwide by March 2025, these flavors promise to be the ultimate snacking hit of the year.

Order up

 Cheez-It has unveiled two irresistible new cracker varieties that combine their signature crunch with bold Italian flavors:

  • Snap’d Extra Crunchy Margherita Pizza: Imagine biting into a perfectly crisp cracker coated in a seasoning that screams margherita pizza—sweet, tangy tomato, fresh basil, a hint of olive oil, and creamy mozzarella. These crackers are baked (not fried!) for an extra crunchy, guilt-free indulgence.
  • Duoz Pesto + Mozzarella: This dynamic duo pairs a lively pesto cracker—bursting with green herbs, olive oil, and a touch of garlic—with a mild, creamy mozzarella cracker. Together, they create a snacking experience that’s simply Bellissimo.

“Cheez-It is always looking for new ways to deliver bold, cheesy flavors that our fans love, and with these latest additions to our pizza-inspired lineup, we’re bringing the irresistible taste of pizza to every bite. From the sweet, savory burst of Cheez-It Snap’d Extra Crunchy Margherita Pizza to the vibrant, creamy blend of Cheez-It Duoz Pesto + Mozzarella, these two new snacks are a must-have for anyone who dreams of pizza perfection in snackable form.” Tragseiler, Senior Brand Director for Cheez-It.

Cheesy, irresistible

Starting today, these flavor-packed snacks are available online at Cheez-It.com. Mark your calendars for National Pizza Day on February 9, 2025, when you can grab these new flavors with an exclusive 20% discount and free shipping using the code PIZZA20. Nationwide retail availability kicks off in March 2025, so you can stock your pantry for all your pizza-inspired snacking needs.

 Let’s face it: pizza is a universal language. With Cheez-It’s new flavors, you get all the joy of pizza without the delivery wait. This launch taps into the growing demand for adventurous, globally inspired snacks that blend indulgence with convenience. And with Cheez-It’s signature cheesy crunch, these crackers are more than just snacks—they’re an experience.

Cheez It

Flavor magic

Cheez-It’s bold move to introduce pizza-inspired snacks is shaking up the snack aisle in some major ways:

  • Flavor Forward: The introduction of authentic Italian flavors sets a new benchmark for snack innovation.
  • Consumer Appeal: These snacks cater to adventurous eaters and die-hard pizza fans alike, broadening the brand’s reach.
  • Competitive Edge: As a snack giant, Cheez-It is paving the way for other brands to rethink flavor innovation and cultural inspiration.
  • Cultural Relevance: Pizza remains a timeless favorite, making these snacks a safe yet exciting choice for market expansion.
  • Cheez-It® delivers authentic Italian flavors with its Margherita Pizza and Pesto + Mozzarella crackers.
  • Early access promotions make National Pizza Day extra special for snack enthusiasts.
  • The launch highlights a growing consumer preference for bold, global-inspired snacking options.

Pizza-inspired crunch

Cheez-It has once again proven its knack for bringing bold, cheesy innovation to the snack aisle. These pizza-inspired crackers deliver the perfect blend of crunch and authentic Italian flavor, making them a must-have for your pantry. Whether you’re a thin-crust fanatic or a pesto enthusiast, these snacks promise to satisfy your cravings in style.

Looking ahead: Crunch into bold new flavors
Cheez-It isn’t stopping at pizza-inspired snacks. Later this year, starting September 2025, snack lovers will get a taste of the brand’s next big innovation: Cheez-It Crunch. With three daring flavors, these 3D crackers bring bold flavor and a satisfying crunch to every bite. Designed to meet the growing demand for textural, flavor-forward snacking, Cheez-It Crunch is poised to set a new standard for snack innovation.

Whether you’re exploring new product lines or sourcing premium ingredients for your next venture, Source86 is here to help. Contact us today to learn more about these trends and how we can support your business goals with our curated range of ingredients and solutions!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches.

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