Chipotle is leveling up Cinco de Mayo with a flavor-packed celebration that’s both virtual and very real. From May 1–5, fans can enjoy five days of tasty offers—including no delivery fees and free chips with queso—and the chance to win one of 50,000 free burritos.
The star of the show? “Ingredient Quest,” an interactive game on Roblox that lets players explore Chipotle’s 53 real ingredients while unlocking real-world rewards. It’s nostalgia, education, and burrito-building all in one!
Burrito Builder goes gamified
In classic Chipotle fashion, the brand is blending real food with real fun for Cinco de Mayo 2025. Launching May 5 at 3 p.m. PT, “Ingredient Quest” invites Roblox users into the virtual Chipotle Burrito Builder world to collect 53 unique digital ingredient cards. If it’s a Chipotle drop, it’s already iconic!
How to Play:
- Roll burritos, earn Burrito Bucks
- Trade bucks for nostalgic ingredient card packs
- Find hidden ingredients scattered across the game
- Collect all 53 to win a free entrée (50,000 up for grabs)
Freebies, deals, and all the extras
Chipotle is bringing the rewards to real life, too:
- May 1–5: $0 delivery fee with code DELIVER
- May 3–5: Free chips and queso with code CINCO25
“Our fans love to celebrate Cinco de Mayo with our real ingredients. This year, we’re giving the Roblox community the opportunity to compete for free Chipotle and learn more about what makes our brand unique along the way.” Chris Brandt, Chief Brand Officer, Chipotle.
The 53-ingredient flex
Chipotle is using this game as a way to highlight its 53 real ingredients, from locally grown produce to responsibly sourced meats. It’s transparency made interactive.
In 2024 alone, Chipotle sourced:
- 47 million pounds of local produce
- No artificial colors, flavors, or preservatives
- Dozens of ingredients grown on U.S. farms
Where food meets fun
This isn’t just a game—it’s a strategic move. Chipotle is blending:
- Ingredient education
- Gamified experiences
- Real-world giveaways
All while reinforcing what sets the brand apart: real food, responsibly sourced. It’s a bold example of how to meet Gen Z on platforms they actually use.
Quick bites
- 50,000 free burritos up for grabs
- $0 delivery May 1–5 (code: DELIVER)
- Free queso May 3–5 (code: CINCO25)
- Game launches May 5 at 3 p.m. PT
- Highlights Chipotle’s ingredient transparency
- Fun and educational for a wide audience
From sourcing to storytelling
For private label brands, foodservice pros, and ingredient suppliers, this is more than a Cinco de Mayo promo. It’s a reminder: real ingredients matter, and how you tell that story matters too.
Want to level up your brand story? We help brands and buyers bring their ingredients to life in memorable ways. Let’s talk real food, real sourcing, and creative ways to stand out.
