Halloween just got a major flavor upgrade. Chipotle Mexican Grill is turning spooky season into a month-long celebration with “Chip-or-Treat,” a rewards-exclusive event that dishes out free treats every week in October. Think: free guac, double protein, and bonus points, all wrapped in that signature Chipotle flavor fans can’t resist.
No tricks, just treats (and guac)
Starting October 6 through October 30, Chipotle Rewards members who buy an entrée each week will unlock a new surprise treat, plus a collectible badge. It’s a playful twist on trick-or-treating, except instead of candy, you’re scoring crave-worthy Chipotle upgrades. Each “Chip-or-Treat” reward is tailored to members’ preferences, and lands in their inbox within hours of their purchase.
The offer runs once per week, meaning fans can earn up to four rewards throughout the month. It’s nostalgia meets burrito bowls, proving that even grown-ups deserve to trick-or-treat, Chipotle style.
A month-long halloween tradition
For 25 years, Chipotle’s Boorito event has been a Halloween must for fans. This year, the brand is expanding the celebration beyond one day.
“For 25 years, Boorito has been the can’t miss Halloween tradition for our fans, and this year we’re expanding it into a full month of treats. No tricks, just delicious, real food made fresh every day and weekly rewards that make this October the biggest Halloween season ever at Chipotle.” Chris Brandt, President, Chief Brand Officer, Chipotle.
How to “chip-or-treat” like a pro
- Make a purchase of a regular entrée, burrito, bowl, tacos, salad, or quesadilla, between October 6 and October 30.
- Scan your Chipotle Rewards card in-store, or order via the Chipotle app or website.
- Within hours, check your inbox for your “Chip-or-Treat” reward.
- Redeem your treat within five days, and repeat weekly for up to four rewards and four exclusive badges.
And if you’re new to Chipotle Rewards, there’s even more reason to join: new members receive free guac after their first purchase.
Chipotle U rewards: The college come-up
Students, this one’s for you. Chipotle recently launched Chipotle U Rewards, a program that helps college students earn free food faster. New student members get 1,000 bonus points when they sign up, plus 20% more points on every purchase. That means more burritos, more bowls, and more budget-friendly meals to fuel those study sessions.
Boorito returns for its 25th year
The Halloween fun doesn’t stop there. Chipotle’s legendary Boorito event returns on October 31, celebrating its 25th anniversary with a can’t-miss in-restaurant deal. Details drop later this month, but if history tells us anything, it’ll be worth dressing up for.
Nostalgia never tasted so good
According to a Ferrero North America survey, 77% of adults feel nostalgic about trick-or-treating. Chipotle is channeling that feeling into something delicious, transforming the simple act of ordering dinner into a festive reward experience. With “Chip-or-Treat,” fans get that same thrill of surprise, but this time, it’s real food made fresh every day.
If your brand is ready to serve up something craveable, whether it’s a limited-edition product, a rewards promo, or a seasonal innovation, let’s make it happen together. Reach out to Source86 to find the right supplier or partner to bring your next big idea to life.
FAQs
- When does “Chip-or-Treat” run?
The promotion runs from October 6 to October 30, 2025, for Chipotle Rewards members in the U.S. - How many rewards can members earn?
Members can earn up to four “Chip-or-Treat” rewards—one per week—plus four exclusive badges. - What kinds of treats are available?
Rewards include free guac or chips, double protein, or bonus points tailored to each member’s preferences. - Can new members participate?
Yes! New Chipotle Rewards members receive a free guac offer after their first purchase and can immediately join the “Chip-or-Treat” fun. - What is Chipotle U Rewards?
It’s a college-focused program where students earn 1,000 bonus points at sign-up and 20% more points on every purchase. - Will Boorito return this Halloween?
Yes! Boorito returns October 31 for its 25th anniversary with special in-store deals. Stay tuned for more details.
