In a move that’s sure to delight snack lovers everywhere, CHIPS AHOY! is introducing a brand-new treat that’s not a cookie! Say hello to CHIPS AHOY! Baked Bites, a soft, chewy, and perfectly snackable blondie treat that brings a fresh twist to the beloved brand’s lineup. As if that wasn’t enough, the brand is sweetening the deal with an unforgettable experience—a Baked Bites-themed hotel room at the Arlo Midtown in New York City, offering lucky winners an all-expenses-paid weekend stay to indulge in the full CHIPS AHOY! experience.
A twist on the classic
For those who thought CHIPS AHOY! had reached the peak of cookie greatness, think again. The iconic snack brand has just upped its game with Baked Bites, an exciting new offering that reimagines the classic chocolate chip cookie in a whole new form. These little morsels are blondies—the brownie’s lighter, but no less delicious cousin—baked into a square shape with a soft and chewy texture that’s perfect for snacking. They still deliver the real chocolate chips fans know and love, but with a more decadent, melt-in-your-mouth experience. Because with chocolate chips this good, toppings are the cherry on top of every bite!
What’s more, CHIPS AHOY! has made sure that these new treats are a little cleaner than your average snack. With no high fructose corn syrup and a focus on simple, delicious ingredients, Baked Bites offers a sweet indulgence that feels just a little bit better. Whether you’re at home, on the go, or sharing with friends, these easy-to-carry, perfectly portioned snack packs are great for any occasion.
“The introduction of Baked Bites follows a year filled with delicious CHIPS AHOY! innovations from the Mmm-proved Original recipe reveal and Crunchy Gluten Free Cookie, to seasonal limited editions and Big Chewy Cookies,” said CHIPS AHOY! Senior Director, Sabrina Sierant. “We’re thrilled to introduce Baked Bites, which offers such a unique, soft and chewy snack for chocolate chip lovers, and wanted to treat fans to a truly immersive experience that celebrates the launch and this new and exciting product.”
Stay in a Baked Bites-themed hotel room!
What better way to celebrate the launch of a new product than with an immersive experience? To give fans a chance to dive deep into the world of Baked Bites, CHIPS AHOY! has partnered with Arlo Hotels to create a limited-edition Baked Bites-themed hotel room at Arlo Midtown in New York City.
This isn’t just any hotel room—it’s a snack lover’s dream come true. Starting March 28, 2025, lucky winners of the CHIPS AHOY! contest will get to experience a weekend in a room that’s been completely transformed to reflect the new Baked Bites concept. Picture this: a plush bed designed to look like a giant Baked Bite, soft square pillows that mirror the shape of the new treats, and even Baked Bite-scented toiletries to pamper your senses. The room will feature cozy, CHIPS AHOY! branded slippers and robes, vibrant blue lighting, and quirky artwork inspired by the Baked Bites theme.
And it doesn’t stop there—guests can enjoy Baked Bites-inspired furniture on a terrace overlooking the New York City skyline, making it the perfect backdrop for those Instagram-worthy moments. But wait, there’s more! Even if you don’t win the contest, you can still get in on the action: for the duration of the activation weekend (March 28-30), Arlo Midtown will offer exclusive Baked Bites food and beverage items at the hotel’s bar and restaurant, so you can snack like a CHIPS AHOY! VIP while taking in the sights of the city.
Building on this momentum, CHIPS AHOY! will continue to expand its experiential marketing strategy later in the year through entertainment-driven collaborations. In October, the brand will partner with Netflix’s Stranger Things to launch an immersive claw machine activation, combining limited-edition cookies with live, fan-focused events. Explore how CHIPS AHOY! will bring pop culture and snacking together in our coverage of the upcoming Stranger Things giveaway campaign.
A sweet chance to win
So, how can you get in on this delicious opportunity? It’s simple! Starting January 8, 2025, fans can visit CHIPSAHOYBakedBites.com for a chance to win an all-expenses-paid stay for two in the Baked Bites-themed hotel room at Arlo Midtown. Five lucky winners will get to enjoy the ultimate CHIPS AHOY! experience, while 5,000 second-prize winners will receive a free box of the new Baked Bites to savor at home.
The contest runs until February 19, 2025, and it’s open to all legal residents of the 50 U.S. states and Washington, D.C. who are 18 years or older. So, if you’ve got a craving for chocolatey, chewy goodness and the opportunity to indulge in a luxurious weekend in the heart of New York City, this is your chance!
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