Costco Recalls Rolling Pin Dubai-Style Chocolate Over Allergen Labeling Error

Costco recall: quick summary

Costco has announced a voluntary recall of its Rolling Pin Dubai-Style Chocolate due to a labeling error that incorrectly lists gluten instead of wheat as an allergen. The chocolates were sold at select Costco stores between May 1 and August 29, 2025. While no illnesses have been reported, the mislabeling poses a risk to consumers with wheat allergies.

Official details

✦ Date issued: September 11, 2025
✦ Announced by: U.S. Food and Drug Administration (FDA)
✦ Company name: Rolling Pin (distributed via Costco)
✦ Product name: Rolling Pin Dubai-Style Chocolate
✦ Issue: Allergen labeling error – wheat not properly declared
✦ Product details: Item code #1932972 above the barcode
✦ Action: Consumers with wheat allergies should not eat the product and return it to Costco for a refund
To know more about what happened, keep reading!

What happened?

On September 11, 2025, Costco announced the recall of Rolling Pin Dubai-Style Chocolate after discovering that the product’s allergen statement mistakenly listed gluten instead of wheat. While gluten is found in wheat and is mentioned in the ingredients list (including Kunefa, which contains wheat), the mislabeling could still create confusion for those with severe wheat allergies.

The recall was initiated voluntarily by the company in cooperation with the FDA. So far, no illnesses or allergic reactions have been reported.

Affected products

Brand	Product	Size	UPC/Item Code	Best By Date	Issue	Affected Zones
Rolling Pin	Dubai-Style Chocolate	Varies (retail pack)	#1932972	N/A	Mislabeling (wheat undeclared)	Select Costco locations

What caused the issue?

The recall comes down to a packaging misprint. Instead of listing “wheat” as the allergen, the label only listed “gluten.” Why does this matter? Here’s the breakdown:

• Gluten vs. Wheat: Gluten is a protein found in wheat, rye, and barley. But if a label only says “gluten,” people with wheat-specific allergies might not recognize the risk.
  
• Risk level: For most consumers, the mix-up won’t cause problems. But for individuals with wheat allergies, it could trigger serious reactions.
  
• Possible symptoms:
  
  • Hives or skin rash
  • Swelling of lips, tongue, or throat
  • Nausea, cramps, or vomiting
  • Difficulty breathing
  • In severe cases, anaphylaxis (a medical emergency)
• Who’s most at risk?
  
  • Children with wheat allergies
  • Adults managing diagnosed wheat allergies
  • Anyone juggling multiple food sensitivities and relying on strict label accuracy

No illnesses have been reported so far. Costco and Rolling Pin took action quickly to prevent confusion.

Questions you might have

1. What exactly was wrong with the label?
It listed “gluten” as an allergen instead of the specific term “wheat.”

2. Why does that matter if gluten is found in wheat?
People with wheat allergies may not recognize gluten as the same risk, creating potential for allergic reactions.

3. What symptoms should I look out for?
Hives, rash, swelling, nausea, vomiting, abdominal cramps, and severe reactions like trouble breathing.

4. Who is most at risk?
Children and adults with diagnosed wheat allergies or multiple food sensitivities.

5. Were any illnesses reported?
No confirmed illnesses have been reported at this time.

6. Where were the chocolates sold?
Select Costco locations between May 1 and August 29, 2025.

7. How can I tell if I have the recalled product?
Look for item code #1932972 printed above the barcode on the package.

8. Can I eat the chocolate if I don’t have allergies?
Yes, but those with wheat allergies should avoid it entirely.

9. What should I do if I bought the affected chocolate?
Do not eat it if you have wheat allergies. Return it to Costco for a refund.

10. Who can I contact for more information?
Consumers can call Rolling Pin at 833-331-2993 from 9 a.m.–5 p.m. ET.

Here’s what you should do

• Check your pantry for Rolling Pin Dubai-Style Chocolate with item code #1932972
• Do not eat the product if you have a wheat allergy
• Return the chocolates to your local Costco for a full refund
• Contact Rolling Pin at 833-331-2993 for questions or concerns

Behind the brand

Rolling Pin is known for its Dubai-inspired chocolate treats, distributed through Costco’s wholesale channels. While this is a voluntary recall with minimal health risk, it highlights the importance of accurate allergen labeling in today’s food industry.

Similar allergen-related recalls have surfaced recently, reinforcing the need for strict compliance. For example:

• Schnucks tortellini USDA issued a public health alert for undeclared allergens found in misbranded pasta
• Hillside Orchard Farms recalled fruit breads and fritters due to undeclared egg allergen
• Tropicale Foods recalled ice cream bars due to undeclared milk allergen risk
• FSIS issued a public health alert for Prep Chef products over undeclared allergens
• Sheehan Brothers Vending recalled multiple sandwiches over undeclared sesame allergen
• Costco recalls Kirkland Signature Prosecco Valdobbiadene over exploding bottles

“Food safety is non-negotiable. Staying alert to recalls, maintaining supply chain excellence, and proactive measures protect consumers and brands alike.” Eran Mizrahi, CEO of Source86

Ensuring safe eats

Mislabeling errors may seem minor, but they can put allergic consumers at serious risk and shake confidence in trusted brands like Costco. For manufacturers, the lesson is clear: robust allergen control and precise labeling are essential. If you have Rolling Pin Dubai-Style Chocolate with the affected code, return it for a refund. Acting fast keeps you and your pantry safe.

At Source86, we support brands, retailers, and foodservice operators with high-quality ingredients, private label solutions, and regulatory expertise that help prevent issues. For safe, compliant sourcing, talk to our team today and keep your supply chain recall-free.