CHARLOTTE, N.C. — The red truck is returning to the Queen City. Cousins Maine Lobster, the Shark Tank success story known for its authentic Maine seafood, has announced its official return to the Charlotte market. On Tuesday, January 20, 2026, the company revealed that its newest food truck will hold a grand opening celebration on Thursday, January 22, 2026, marking a highly anticipated comeback for the brand in the region.
This launch represents the brand’s fourth truck in North Carolina, but it carries special significance as a re-entry into Charlotte, a market with a pre-existing and vocal fanbase.
Experienced Hands at the Wheel
Leading the Charlotte return are Savas and Victoria Alkoc, veteran franchisees with a massive footprint in the Cousins Maine Lobster system. The duo already operates trucks across seven other states, including New Jersey, Delaware, Pennsylvania, and Florida. Their track record of successfully scaling operations was a key factor in the brand’s decision to entrust them with the Charlotte territory.
“We couldn’t be more excited to bring Cousins Maine Lobster back to Charlotte,” said the Alkocs in a joint statement. “Returning with an even stronger foundation and an experienced team makes this launch especially meaningful for us.”
Lindsay Herberger, Director of Franchise Development, praised the couple’s operational excellence:
“Savas and Victoria exemplify what it means to be successful multi-unit… owners within our system.”
Grand Opening Details
To celebrate the return, the truck will host a launch event at a popular local brewery:
- Date: Thursday, January 22, 2026
- Time: 4:00 PM – 8:00 PM
- Location: Town Brewing Co. (800 Grandin Rd, Charlotte, NC)
The menu will feature the brand’s signature items, including the Maine Roll (chilled with mayo), the Connecticut Roll (warm with butter), lobster tacos, lobster grilled cheese, and New England clam chowder. Authentic Maine whoopie pies will be available for dessert.
The Lobster Continues to Roll
The return to Charlotte is part of a broader aggression expansion strategy for Cousins Maine Lobster in 2026, focusing on strengthening its presence in the Southeast. By placing experienced operators in high-demand legacy markets, the brand is ensuring that its second act in cities like Charlotte is as sustainable as it is delicious. To stay updated on the latest franchise news and restaurant openings, or to share your own brand’s announcements, visit Source86.
