DiGiorno is turning up the heat with its new Wood Fired Style Crust Pizza, launching nationwide this May. With a crispy outer crust, soft and airy inside, and a flame-kissed finish, this pizza brings restaurant-quality flavor to your freezer. Four bold flavors and a premium feel make this a must-watch launch for grocery buyers and frozen food fans alike. Frozen pizza night just got a major upgrade!
Fire meets frozen
Wood-fired flavor, without the wood oven? DiGiorno’s new crust delivers just that. Inspired by artisan pizzerias, the Wood Fired Style Crust is baked at high heat to achieve a blistered, slightly charred look with that signature chewy bite. It’s crispy on the outside, tender in the middle, and loaded with toppings that bring the whole experience together.
It’s a slice of restaurant-style luxury, without the delivery wait or tip.
Meet the menu
DiGiorno is rolling out four fan-favorite flavors:
- Four Cheese: A melty mix of mozzarella, parmesan, asiago, and romano
- Premium Pepperoni: Classic, crispy-edged pepperoni in every bite
- Italian Meat Trio: Pepperoni, salami, and sausage—meat lovers, rejoice
- Supreme Speciale: Fully loaded with sausage, pepperoni, onions, and bell peppers
The suggested retail price is $6.49, with availability starting May 2025 across major retailers.
“DiGiorno is known for consistently delivering a fresh-baked taste and crust innovation, and Wood Fired Style Crust Pizza is no exception. This new crust offers everything people love about wood-fired pizza—the crisp, the chew, the char—all without ever leaving the house or using a pizza oven. This new pizza is yet another example of how we’re pushing the frozen category and meeting people’s dynamic tastes.” Kimberly Holowiak, Senior Brand Manager for DiGiorno. “
Translation: big flavor, small effort.
Crispy simple paradise
The frozen aisle is heating up. As more consumers lean into premium convenience—think gourmet-style meals that are easy to prepare—brands like DiGiorno are raising the bar.
This launch taps into several growing trends:
- Restaurant-style at home
- Upgraded frozen meals
- Consumers craving quality + ease
For retailers, distributors, and product developers, this is more than just a new pizza—it’s a signal. People want better frozen food. They want dinner that feels like takeout but cooks in 20 minutes. And they’re willing to pay for it.
Good News for takeout
Whether you’re a retailer looking to elevate your frozen section or a private label brand watching pizza trends, this launch is a perfect case study in balancing indulgence and innovation.
Think about:
- Upgraded crust formats
- Smarter freezer-friendly packaging
- Bold flavor profiles with clean ingredients
- Easy prep meets premium taste
There’s room for expansion in RTE (ready-to-eat) and frozen categories, especially when brands can deliver quality without complicating dinner.
This isn’t just a pizza launch—it’s a marketing moment. Expect influencer content, crave-worthy visuals, and DiGiorno’s classic playful voice to drive consumer interest. That buzz can spill over into foot traffic, freezer sales, and even private label inspiration.
Final slice
DiGiorno’s Wood Fired Style Pizza brings the bold heat of a flame-finished crust to the frozen aisle—and it’s a smart move in today’s premium convenience landscape. The launch is poised to light up grocery sales and raise the bar for what frozen food can be.
At Source86, we’re always tracking flavor-forward trends, packaging innovations, and high-performing launches across frozen and prepared foods. Looking to bring your own pizza dreams to life? Let’s talk crusts, toppings, and turnkey private label solutions.
