If you’re ready to throw your New Year’s resolution out the window and indulge in something truly delicious, Einstein Bros. Bagels has the perfect treat to make your day! On January 15, the bagel chain is celebrating National Bagel Day with an offer that’s sure to make you forget about those bland cereal breakfasts: a free egg sandwich with any purchase. It’s the perfect excuse to indulge your cravings and enjoy some bagel bliss, no matter where you are. Let’s find out more about this egg-cellent deal!
“Studies show that nearly half of New Year’s resolutions are abandoned by the end of January,” said Hector Briones, Chief Marketing Officer at Einstein Bros. Bagels. “So, for those who are ready to give theirs up, and begin enjoying every bite, we think they should start with the most craveable breakfast out there. Which, of course, is made on a fresh-baked bagel.”
A breakfast that’ll make your day
For National Bagel Day, Einstein Bros. is giving you the chance to enjoy one of their signature egg sandwiches for free when you order ahead via the Einstein Bros. app or online. Whether you’ve been craving a hearty breakfast sandwich or you’re just looking for something to fuel your morning, this offer has you covered.
You might be thinking, “But why just an egg sandwich?” Well, these aren’t just any ordinary egg sandwiches. Einstein Bros. Bagels serves up some of the most craveable breakfast sandwiches around, made fresh with their delicious bagels and topped with premium ingredients. Choose from a variety of options:
- Farmhouse Egg Sandwich, loaded with bacon, ham, cheddar, and Country Pepper Cream Cheese on a Cheesy Hash Brown Gourmet Bagel
- Texas Brisket Egg Sandwich, featuring smoky beef brisket, cheddar, and chipotle aioli on a Cheddar Jalapeno Gourmet Bagel.
- Chorizo Sunrise Egg Sandwich. This zesty creation features chorizo sausage, cheddar, smashed avocado, and a smear of Jalapeno Salsa Cream Cheese on a Green Chile Gourmet Bagel. It’s like waking up to a breakfast fiesta!
And these are just a few of the mouthwatering sandwiches you can choose from—there are 12 varieties in total, all made with fresh, high-quality ingredients.
How to get your free egg sandwich
The deal is simple: sign up for the Einstein Bros. Rewards program and order ahead via their app or website. Once you’re a member, you can enjoy your free egg sandwich at participating locations. All you need to do is make any purchase, and voila! Breakfast of champions!
The best part? The Einstein Bros. Rewards program gives you exclusive access to a whole host of other deals and offers throughout the year, from free bagels to discounts on your next breakfast run. It’s completely free to join, and once you’re in, you’ll feel like a VIP every time you order.
What’s New
Love is in the Air (and the Oven) The celebration doesn’t stop with National Bagel Day. Einstein Bros. Bagels is already pivoting to its next major seasonal campaign, swapping free sandwiches for a creative twist on romance. For Valentine’s Day, the chain is bringing back its popular Heart Bagels with a new “DIY bouquet” concept designed for savory lovers. Get the full details on this unique gifting strategy in our coverage of the Einstein Bros. Bagels “Bro-Quets” Launch.
Special deals all around
For businesses, offering exclusive deals through loyalty programs like Einstein Bros. Rewards is a powerful way to create customer loyalty. When customers feel valued and appreciated, they’re more likely to return time and time again. The key to this success is personalized offers that align with your customers’ preferences. By rewarding members with perks like birthday surprises, exclusive discounts, and special promotions, businesses ensure their customers feel like VIPs every time they engage with the brand.
For example, with the Einstein Bros. Rewards program, customers enjoy not only the satisfaction of a free egg sandwich but also the convenience of ordering ahead through the app, making their experience even more seamless. This combination of personalization and convenience helps businesses stay top-of-mind and encourages frequent visits. When customers see that a brand understands their needs and values their loyalty, they’re more likely to make it their go-to spot, driving consistent foot traffic and increasing customer lifetime value.
By offering exclusive deals, businesses can also differentiate themselves in a competitive market, creating a sense of exclusivity that makes customers feel like they’re getting something special. This sense of being treated like a VIP builds trust and strengthens the bond between customers and the brand, which can lead to increased customer retention and long-term success.
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