Slurpee Day 2025 is officially here, and it’s the ultimate brain freeze celebration. On July 11, 7-Eleven turns 98, and the world’s largest convenience chain is giving fans more than just nostalgia. Think: free Slurpees, wild snack deals, temporary tongue tattoos, and a brand-new Mountain Dew flavor that’s already creating buzz. Whether you’re swinging by your local 7-Eleven or celebrating from your couch, this year’s party is bigger, bolder, and a lot more colorful.
Free slurpees for everyone
Customers can stop by any participating 7-Eleven, Speedway, or Stripes location to grab a free small Slurpee drink, no purchase necessary. That’s the classic birthday giveaway—but the fun doesn’t stop there. Use the 7NOW Delivery app and get $7.11 off a $20+ order using promo code SLURPEEDAY, valid July 11 only.
This year’s surprise twist? Tongue-toos—first-of-their-kind tongue tattoos that appear after sipping a Slurpee. Designed with 7-Eleven’s signature “S” in bright colors, they bring back the tongue-staining joy fans love. The limited-edition tattoos are only available to 7Rewards and Speedy Rewards members at select stores while supplies last.
“There’s nothing ordinary about Slurpee Day, and this year takes it to a whole new level. We’re celebrating 98 years of 7-Eleven with our annual tradition of free small Slurpee drinks, but giving it a twist with tastebud-catching tongue-toos and deals that deliver fun all month long. It’s never been easier to join the celebration and honor a brand that fans have cherished for nearly a century.” Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven, Inc.
New flavor, who dis?
Making its debut on Slurpee Day: Mountain Dew Infinite Swirl, a pineapple-berry flavor with an electric blue twist. It’s now pouring at Slurpee and Big Gulp machines and also available in 20-ounce bottles for grab-and-go sipping. From skate decks to Slurpees, 7‑Eleven keeps showing up for the culture.
Loyalty members who scan their app at checkout today will receive a bonus coupon for another free small Slurpee—redeemable through July 31. It’s double the chill, no extra charge.
Snacks for a buck
Slurpee Day is just the start of a month-long snack fest. Through July 31, members can grab select snacks for just $1. The rotating list includes crowd-pleasers like Reese’s, 7-Select gummies, Combos, Slim Jims, Cheez-Its, and Kinder Bueno. Expect new deals each week and plenty of excuses to stock up.
For those skipping the store, 7-Eleven is extending the party to your doorstep. The 7NOW app brings the whole celebration home—Slurpees, snacks, and all—with real-time delivery and exclusive in-app promos. Just don’t forget the code SLURPEEDAY to claim your $7.11 discount.
Delivered and delicious
Slurpee Day isn’t just a feel-good event—it’s a strategic showcase of what’s driving CPG and retail today. Suppliers, take note:
Flavor drops are the new launchpad. Seasonal flavors like Infinite Swirl show how limited-time offerings can boost interest and traffic. Beverage bases, colorants, and natural fruit blends are in high demand.
Edible experiences sell. With Tongue-toos turning drinks into a game, this campaign proves that consumers love interactive products. There’s opportunity in fun formats, novelty packaging, and sensory engagement.
Private label powers promotions. The spotlight on 7-Select™ snacks highlights the brand’s confidence in its own label. Manufacturers with quick-turn, high-volume capabilities will find strong partnerships here.
Agility is everything. From one-day delivery to weekly snack promos, this campaign shows that flexible fulfillment and fast inventory turns are essential for retail success.
Loyalty fuels volume. Rewards-based marketing is no longer a bonus—it’s a core growth engine. Suppliers should be ready to support products that tie into points, coupons, and engagement-driven campaigns.
Color your summer
Slurpee Day 2025 is more than a birthday celebration, it’s a retail blueprint. With high-impact visuals, reward-driven loyalty, and playful, flavor-first launches, 7-Eleven continues to lead in convenience and consumer engagement. For bulk suppliers, co-packers, and ingredient innovators, this is a reminder that fun sells and flexibility wins.
This flavor-forward approach isn’t limited to summer: 7-Eleven is already carrying the momentum into fall with its early pumpkin spice launch, introducing 7‑Select™ Pumpkin Spice and Pumpkin Apple Crisp beverages that combine seasonal flavors with loyalty rewards, proving the brand’s ongoing expertise in creating interactive, trend-driven experiences year-round.
Looking to build your next product with flavor, function, and flair? Let’s make something worth freezing for. Contact us today or explore our ingredient lineup to kickstart your next big idea.
