Frozen yogurt and fiction collide in the best way possible this summer as Pinkberry teams up with New York Times bestselling author Emily Henry for an exclusive Summer Crush Sweepstakes in collaboration with the launch of her new book Great Big Beautiful Life.
Pinkberry, the cult-favorite frozen yogurt brand, introduced Summer Melon Crush—a limited-time swirl inspired by classic summer fruits. The product combines tart frozen yogurt with honeydew, watermelon, spiced nuts, and a pop of lime zest, offering a refreshing, flavor-forward experience designed for the warm season.
The new flavor is available nationwide at participating locations until August 14, 2025. The partnership comes at a perfect time, blending pop culture appeal with seasonal menu innovation.
Fiction + froyo = The ultimate summer escape
Emily Henry’s Great Big Beautiful Life hit shelves this season and immediately rose to #1 on the New York Times Bestseller list. Known as a go-to beach read author, Henry’s books have developed a cult following—and now fans have a chance to win a prize pack that bridges literary charm with frozen dessert bliss.
Two randomly selected winners will receive:
- An autographed copy of Great Big Beautiful Life
- A curated collection of Emily Henry novels
- Emily Henry branded items + Pinkberry swag
- A $50 Pinkberry gift card
Enter the sweepstakes here: Pinkberry Summer Crush Sweepstakes
Pinkberry’s plot twist on summer flavor
“We are excited to partner with Emily Henry whose storytelling resonates with Pinkberry fans. This partnership is a unique opportunity to connect with readers in a fresh, creative way to celebrate the release of Henry’s newest book Great Big Beautiful Life while enjoying their favorite Pinkberry swirl.” Melissa Hubbell, Vice President of Marketing for Kahala Brands, parent company of Pinkberry.
The campaign isn’t just about cross-promotion—it’s about shared moments and emotional resonance. Just like Henry’s characters, Pinkberry swirls tell a story of balance: sweet, tart, refreshing, and full of personality.
Sweet meets tart: The flavor breakdown
Pinkberry’s Summer Melon Crush is a textural dream, featuring:
- Tart frozen yogurt as the base
- Fresh chunks of honeydew and watermelon
- Crunchy, slightly spicy spiced nuts
- A zesty lime twist on top
This isn’t your average frozen yogurt—it’s a flavor-forward homage to sun-kissed produce and picnic-day cravings. The fresh fruit topping delivers hydration and sweetness, while the lime and nuts elevate the profile into something more nuanced, adult, and yes, Instagrammable.
Flavor vibes
Though Pinkberry is a consumer-facing brand, flavor innovation like Summer Melon Crush signals what’s trending on menus this season:
- Watermelon and honeydew are resurging as cooling, natural summer ingredients.
- Tart dairy bases are making a comeback as lighter, gut-friendly options.
- Culinary storytelling (through author collabs or not) gives products depth and shareability.
It’s a cue for foodservice buyers and QSR operators to watch seasonal pairings more closely and consider how emotional experiences—like a summer read—can inspire flavor drops.
The trend doesn’t stop with summer flavors. This fall, Yogurtland celebrates Back to the Future’s 40th anniversary with its Great Scott! Caramel Apple Pie frozen yogurt, using caramel-apple swirls and fan perks to show how frozen yogurt brands connect with consumers through storytelling and limited-time experiences.
Let the flavor inspire your next menu
Think this is just a froyo moment? Think again. The Summer Melon Crush combo offers a roadmap for:
- Sorbet or gelato launches
- Flavored beverages with melon/lime infusions
- Health-forward smoothies or juice bar specials
If you’re a manufacturer, formulator, or menu developer, this flavor combo is your cheat code to trend-based product development.
Meet summer melon crush
Pinkberry’s Summer Melon Crush and collaboration with Emily Henry are a double-scoop of brilliant seasonal marketing and consumer delight. The partnership celebrates the intersection of refreshing flavors and feel-good storytelling—and the limited-time swirl checks all the boxes: nostalgic, bold, juicy, and built for summer.Looking to create your own craveable combo? Want to ride the seasonal wave with in-demand fruit ingredients or flavor pairings? For more insights, feel free to contact us or explore our range of fruit-forward bulk ingredients!
