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Source86

Source86

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CPG News

Got Milk? and Milk Bar Drop a Festive Treat: Holiday Cookie Cereal

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by Agustina Branz · December 2, 2024

Got Milk Dairy Milk Bar

The holidays just got sweeter! Got Milk?, the iconic campaign behind everyone’s favorite dairy tagline, has teamed up with the legendary Milk Bar bakery to bring us the ultimate winter treat: the Got Milk? x Milk Bar Holiday Cookie Cereal. Think mini peppermint cookie bows, crunchy white chocolate cookie bits, and a side of nostalgia—all begging to be drenched in a glass of cold, creamy dairy milk.

This limited-edition cereal is here to make your holiday mornings (and midnight snacks) extra magical. Whether you’re gifting it, sharing it, or hoarding it for yourself (no judgment), one thing is clear—this festive mashup is already sleighing the season.

Santa’s new favorite snack

This collaboration blends everything we love about cookies and milk into one oh-so-cute package. This cereal combines buttery peppermint cookie bows with crunchy white chocolate cookie pieces. Designed to pair perfectly with cold dairy milk for a sweet, minty explosion of flavor. The dream team of Got Milk? and Milk Bar! This product has been launched nationwide today December 2, 2024, just in time to make your holidays merry and bright. Why? Because cookies and milk are the ultimate holiday duo, this cereal takes that classic combo to the next level.

Spoon-ready holiday cheer

Let’s not forget the real MVP here: dairy milk. It’s not just a pairing—it’s a flavor amplifier. The creamy richness of dairy milk enhances the peppermint and white chocolate notes, creating the ultimate bite. Plus, dairy milk comes packed with protein, calcium, and vitamin D, making it the perfect partner for a holiday indulgence that doesn’t skimp on nutrition.

How to get it

Ready to indulge? Here’s where to find this festive favorite:

  • Online: Available for $20 at MilkBarStore.com.
  • In-Store: Pick it up at Milk Bar Bakeries in New York, Los Angeles, and Washington, D.C., or through Uber Eats and DoorDash for $24 (milk included!).

Act fast, though—this is a limited-edition release, and once it’s gone, it’s gone.

Dairy Milk Bar Got MIlk Launch

Cookies and milk reimagined

Despite the rise of non-dairy trends, got milk? and Milk Bar are proudly championing the unmatched flavor and richness of dairy milk in their latest creation. While oat and almond alternatives dominate shelves, this duo proves that some classics are irreplaceable. Dairy milk doesn’t just pair with cookies—it elevates them, balancing sweetness with its creamy texture and essential nutrients like protein and calcium. The got milk? x Milk Bar Holiday Cookie Cereal is more than just a product—it’s a celebration of tradition, innovation, and the pure joy of eating. Milk Bar founder Christina Tosi shares this passion, calling milk a source of magic:

“Our love of milk at Milk Bar runs deep, and we wanted to create something that would bring joy and fun to our menu this holiday season. We worked months to design this deliciously nostalgic, oh-so-cute cookie cereal to celebrate the brilliance of dairy milk and the spirit of delicious bites this holiday season. Eat the buttery, crunchy mix first, then smile big and bottoms up with the perfect subtly minty cookie cereal milk!”

Holiday collaborations like this aren’t just about nostalgia—they’re also riding the wave of a major trend this season. From limited-edition partnerships to creative co-branded treats, festive collabs are dominating the food scene, blending the familiar with a fresh, exciting twist. Yes! We are all thinking about the latest Holiday product releases and the Nutella and Aldi collaboration.

Pour yourself some cheer

Don’t let the season slip by without giving this whimsical cereal a try. Whether you’re gifting it, sharing it, or keeping it all for yourself, one thing’s for sure: it’ll bring a smile to your face with every bite.

Want to learn more about how top-notch ingredients can elevate your holiday recipes? Contact us today or explore our range of premium ingredients. Let’s make this season unforgettable, one delicious bowl at a time!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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