Graza, the cult-favorite olive oil brand, is back with a game-changer: Frizzle, a high-heat cooking oil made from 100% olives. With a smoke point of 490°F, it’s perfect for frying, crisping, baking, and grilling. Now available in Whole Foods Market stores nationwide and online at graza.co, Frizzle makes high-heat cooking healthier and easier!
Graza turns up the heat
Graza’s latest drop is Frizzle, a high-heat cooking oil that retains all the goodness of olives while bringing the heat! Say goodbye to generic vegetable oils—Frizzle is crafted from olive pomace oil and Graza Extra Virgin Olive Oil, making it a better-for-you, high-performance choice.
Launch Date: February 25, 2025
Where to Buy: Select Whole Foods Market stores & graza.co
Formats:
- 750ML Squeeze Bottle – Perfect for searing and sautéing
- 5oz Spray Bottle – Effortless greasing for grilling and baking
- 2L Jug – Ideal for deep-frying and bulk cooking (coming soon!)
Fry, crisp, bake
Frizzle isn’t just another cooking oil—it’s a clean-label, high-performance solution for both home and professional kitchens.
- Olive-Based & Clean – Unlike seed oils, Frizzle is made from olives, free from chemical processing.
- Higher Smoke Point – At 490°F, it surpasses many common oils like canola, vegetable, and grapeseed.
- Neutral Yet Buttery Flavor – Ideal for high-heat cooking without overpowering dishes.
- Sustainable & Smart – Crafted from olive pomace oil, reducing waste while maintaining quality.
- Versatile & Reliable – Perfect for everything from stir-frying to baking without burning.
Who’s cooking up this idea?
- Graza, the innovative olive oil brand shaking up the industry.
- Whole Foods Market, bringing Frizzle to health-conscious shoppers.
“Frizzle is a game-changer for Graza, opening the door for us to reach even more home cooks across the country. We’re unlocking even more ways to cook with our high-quality oil — empowering our customers to crisp, fry, and grill with the same confidence they’ve come to expect from Graza. We have been working on this product since before our January 2022 launch, and we are thrilled to finally introduce it to the world.” Graza CEO and Co-Founder, Andrew Benin.
The oil upgrade
The demand for better-for-you, high-heat oils is growing. Many consumers and food businesses are moving away from seed and vegetable oils due to health concerns. Frizzle steps in as a cleaner alternative, bridging the gap between performance and health-conscious cooking.
- Growing demand for non-seed, non-GMO cooking oils.
- Increased focus on sustainable ingredient sourcing.
- Expansion of clean-label, chemical-free pantry staples.
- Rising interest in olive-based alternatives to traditional frying oils.
- Demand for chef-approved, high-performance oils in restaurants and commercial kitchens.
The secret to better frying? meet frizzle!
Frizzle isn’t just for home cooks. Here’s why you should be paying attention:
- Restaurants & Cafés: Upgrade your frying oil with better taste & quality.
- Retailers & Distributors: Bring a unique, premium high-heat oil to your shelves.
- Private Label Brands: Explore the clean-label movement in cooking oils.
- Caterers & Meal Prep Services: Enhance food quality with a pure olive-based solution.
Frizzle action!
With the rise of health-conscious cooking, Frizzle is leading the way in the high-heat oil revolution. Whether you’re an at-home chef, restaurant owner, or retailer, this oil is a must-have for cooking at high temperatures without compromise.
Ready to make the switch? Find Frizzle at Whole Foods or order online at graza.com!
For bulk sourcing and co-packing, contact Source86 today and explore our premium ingredients. Private label oil is a yes!
