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Source86

Source86

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CPG News

Healthy meets fast: Just Salad unveils its first drive-thru

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by Agustina Branz · January 13, 2025

Just Salad Drive-Thru

In a world where convenience often trumps everything else, Just Salad is setting a new standard for healthy dining on the go. Today, the fast-casual chain known for its deliciously fresh and sustainable meals is officially opening the doors to its first-ever drive-thru location in Livingston, NJ. This innovative move is a major step in their mission to make healthy eating more accessible, faster, and more sustainable—while still keeping the environment in mind. And with grand opening promotions like $5 meals and community giveback days, it’s safe to say that this launch is one for the books. Let’s find out more!

Who says fast food has to mean greasy, unhealthy options? Just Salad is challenging the fast-food status quo by bringing fresh, fast, and affordable meals to the drive-thru lane. Located at 277 Eisenhower Parkway in the Shoppes at the Livingston Circle, the new location offers everything you love about Just Salad’s fresh, chef-designed salads, wraps, bowls, soups, and smoothies—but now with the speed and convenience of a drive-thru. Just Salad is solving not only a meal but our lives!

A fresh twist!

Gone are the days of choosing between speed and health. Now, customers can drive up, place their orders, and get nutritious meals without ever having to leave the comfort of their car. Whether you’re in the mood for a seasonal winter salad or a classic favorite like the Crispy Chicken Poblano, Just Salad’s drive-thru makes it easy to enjoy wholesome meals that fuel your day.

This isn’t just about offering salads. It’s about making sustainability and convenience work together. The new location still incorporates the company’s signature fresh, daily-prepped ingredients, so you don’t have to compromise on quality for speed. Just Salad is all about providing customers with meals that support their health and wellness goals—now with the bonus of being quick and eco-friendly.

“This new location reflects our belief that fast food can be redefined – it can be fresh, it can be sustainable, and it can still be convenient,” said Nick Kenner, Founder & CEO at Just Salad. “This format allows us to serve our guests with added convenience, representing a major step forward in making healthy, delicious food even more accessible. It’s an exciting moment for Just Salad as we continue to innovate and rapidly expand into new markets.”

Meeting people where they need it most

In today’s world, consumers want everything now—and they want it to be easy. Convenience has become a major factor in our dining choices, and companies like Just Salad are adapting fast to meet those expectations. By adding a drive-thru option, Just Salad is positioning itself as a leader in the fast-casual sector, offering something many consumers crave: healthy food served with speed. But it’s not just about getting food quickly; it’s about meeting customers where they are—whether they’re driving home from work, rushing to their next meeting, or simply craving a nutritious meal on the go.

This shift reflects a broader trend in the foodservice industry. Brands are increasingly recognizing that today’s consumer lifestyle is all about multitasking, efficiency, and flexibility. From drive-thrus to mobile ordering, companies are innovating to stay ahead of the game and align with customer expectations. Just Salad’s new drive-thru is a perfect example of a brand that’s not only adjusting to but embracing these changes, bringing fresh and sustainable food to places where consumers need it most—without sacrificing the quality they expect.

Just Salad

Grand opening celebrations 

To kick off the excitement of this new drive-thru location, Just Salad is offering a range of promotions for a limited time:

  • Giveback Day: For every in-store purchase made on Wednesday, January 22, Just Salad will donate $1 to the New Jersey Audubon Society.
  • $5 Meal Days: Every customer who orders on Thursday, January 23 – Friday, January 24 (in-store only) and Saturday, January 25 (drive-thru only) will receive a discounted $5 meal.
  • VIP Bowl Day: Just Salad will offer $5 meals for Reusable Bowl customers who purchase meals in-store on Monday, January 27.
  • Community Workers Day: Just Salad will offer $5 meals for Community Workers who purchase meals in-store on Tuesday, January 28.
  • Reusable Bowl Happy Hour: Just Salad will offer $8.99 salads and warm bowls for Reusable Bowl customers who order in-store on weekdays from 3pm – 6pm between Monday, March 3 – Friday, March 21.

Run don’t walk! Head to Just Salad for the perfect lunch break. And, if you want to stay ahead on food industry news like this one, talk to our team!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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