High Noon recall: quick summary
High Noon, based in Modesto, CA, has issued a recall of two production lots of its Beach Variety 12-pack after discovering some packs include mislabeled cans of CELSIUS ASTRO VIBE Energy Drink that are actually filled with vodka seltzer. The error could result in unintended alcohol consumption. No illnesses or adverse reactions have been reported. The affected products were distributed to retailers in FL, NY, OH, SC, VA, and WI. Keep reading for full details.
Official recall details
- Date Issued: July 29, 2025
- Company Involved: High Noon (Modesto, CA)
- FDA Publish Date: July 30, 2025
- Products Affected: High Noon Beach Variety 12-Pack, CELSIUS ASTRO VIBE Energy Drink (Sparkling Blue Razz Edition)
- Issue: Energy drink cans filled with vodka seltzer
- Best By Dates: Not specified
- Distribution: FL, NY, OH, SC, VA, WI
- What to Do: Do not consume CELSIUS cans with silver lids and affected lot codes. Contact High Noon for refund.
What happened?
During a recent packaging audit, High Noon discovered a mislabeling issue involving a shared packaging supplier. Empty CELSIUS ASTRO VIBE Energy Drink cans were mistakenly sent to High Noon and filled with vodka seltzer, then included in High Noon Beach Variety 12-packs. The mislabeling poses a risk of unintentional alcohol ingestion. Affected CELSIUS cans have a silver lid instead of the expected black lid. The FDA and Alcohol and Tobacco Tax and Trade Bureau (TTB) are aware of the recall.
Affected product details
Brand | Product Description | Lot Codes | Issue | Distribution |
High Noon | Beach Variety Pack – 12-pack, 12 fl oz (silver lids) | L CCC 17JL25 14:00–23:59, L CCC 18JL25 00:00–03:00 | Alcohol in energy drink cans | FL, NY, OH, SC, VA, WI |
CELSIUS | ASTRO VIBE Sparkling Blue Razz, 12 fl oz (silver lid) | L CCB 02JL25 2:55–3:11 | Contains vodka seltzer | FL, NY, OH, SC, VA, WI |
What caused the issue?
The recall stems from a packaging error: a shared supplier mistakenly delivered CELSIUS cans to High Noon, which were then filled with vodka seltzer. The cans were mislabeled and included in variety packs, posing a risk of alcohol consumption by those expecting a non-alcoholic beverage.
Why unintentional alcohol consumption matters
Accidental ingestion of alcohol—especially by minors, individuals with medical conditions, or those abstaining for health or religious reasons—can cause serious consequences. Energy drink branding may disguise the presence of alcohol, increasing the risk.
Who’s at risk?
Individuals under legal drinking age
Pregnant or nursing individuals
People taking medication or with health restrictions
Those avoiding alcohol for religious or personal reasons
Symptoms to watch for
- Dizziness
- Slurred speech
- Nausea
- Confusion
- Loss of coordination
- Seek medical attention if symptoms are severe or the individual is underage.
Questions you might have
- Is this recall nationwide?
No, only specific lots distributed to retailers in FL, NY, OH, SC, VA, and WI are affected. - How can I tell if I have an affected product?
Check the lot codes printed on the 12-pack exterior for High Noon or the bottom of the can for CELSIUS. Affected CELSIUS cans have silver lids, not the usual black ones. - What if I already consumed it?
If you did not expect alcohol and feel unwell, seek medical advice. If no reaction occurred, no further action is needed—but avoid consuming more. - Are CELSIUS products affected?
Only cans with lot codes L CCB 02JL25 2:55 to 3:11 are affected—and only if they contain vodka seltzer (silver lid). - Have there been any reported illnesses?
No, as of the recall date, no illnesses or adverse reactions have been reported. - What should retailers do?
Remove the affected lots from shelves and notify customers. Contact High Noon for next steps. - Can children be affected if they drink the mislabeled product?
Yes. Children who unknowingly consume alcohol may experience serious side effects and should receive immediate medical attention. - Why are silver lids important in this recall?
The silver lids help identify CELSIUS cans that were mistakenly filled with vodka seltzer, instead of the usual black-lidded energy drinks. - Can I return the product to the store?
Policies may vary by retailer, but consumers should contact High Noon directly for refund instructions. - How did this labeling mistake happen?
A packaging supplier error resulted in CELSIUS cans being used by High Noon during production. Both companies are working with regulators to address the issue.
Here’s what you should do
- Check your High Noon 12-packs for affected lot codes
- Inspect CELSIUS ASTRO VIBE cans for silver lids and lot codes
- Do not consume affected cans
- Safely dispose of impacted CELSIUS cans
- Contact High Noon at [email protected] for support or refund
- Clean surfaces that may have come into contact with recalled cans
Behind the brand
High Noon is a leading ready-to-drink (RTD) alcohol brand known for its vodka seltzers. This recall emphasizes the critical importance of quality control, especially when packaging suppliers are shared across product categories. Consumers rely on clear labeling to make safe choices, especially when it comes to alcoholic beverages.
Other recent recalls:
- Gaiser’s recalls ready-to-eat bologna products over major mislabeling mix-up
- Unilever issues recall of rocky road ice cream due to allergen mislabeling
- Wegmans issues recall for NuGo Nutrition Bar due to mislabeling
- Endo recalls clonazepam tablets due to mislabeling error
Ensuring safe eats
This recall serves as a reminder that cross-category packaging and mislabeling errors can pose serious risks. Whether you’re a retailer, supplier, or consumer, traceability and accurate labeling are key to product safety. If you’re navigating sourcing, compliance, or retail-ready needs, Source86 is here to help.
