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CPG News

Hot Honey Takes Over! Donatos Drops Bold New Menu Items

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by Agustina Branz · March 11, 2025

Donatos New Pizza

Donatos Pizza is cranking up the heat with its latest menu additions! From March 17 to April 27, fans can indulge in the all-new Smoky Hot Honey Pizza and Smoky Hot Honey Chicken Sub, plus the triumphant return of Hot Honey Wings—now a permanent menu staple.

The Hot Honey lineup

Smoky Hot Honey Pizza: Heritage pepperoni, smoked bacon, caramelized onions, aged smoked provolone, woodfired chipotle seasoning, and a drizzle of Mike’s Hot Honey for that perfect sweet heat.

Smoky Hot Honey Chicken Sub: Crispy woodfired chipotle chicken, jalapeños, smoked bacon, and a generous Mike’s Hot Honey drizzle, all tucked in a warm, oven-baked sub.

Hot Honey Wings: These fan-favorite wings, tossed in spicy-sweet goodness, are here to stay—permanently!

Why the hype?

Trending Flavor: Hot honey is skyrocketing in popularity! 

Fan-Favorite Status: Donatos’ Hot Honey Pepperoni Pizza was such a hit, they made it permanent. Now, they’re expanding the lineup!

Promo Alert: Get $4 off a large Smoky Hot Honey Pizza with code SMOKY (until April 27). Plus, the Smoky Hot Honey Chicken Sub joins the $5 Pizza Pals Menu—grab one for just $5 with any large pizza purchase.

Spice Lovers Rejoice: Consumers are craving bold, innovative flavors. Hot honey satisfies that sweet heat craving with just the right balance of kick and sweetness.

Sweet, spicy, and totally addictive

Sweet + Heat = Winning Combo: The blend of spicy and sweet is dominating menus across fast-casual and QSR brands. More restaurants are integrating hot honey into their offerings, from wings to sandwiches to pizzas.

Consumer Cravings: Customers are leaning into bolder, more complex flavors—and hot honey is leading the charge. Studies show that spicy-sweet combinations are among the top-requested flavors in new food innovations.

Food Trend Forecast: Expect more restaurants and food brands to hop on the hot honey train as demand continues to surge. Fast-casual and gourmet pizza spots alike are capitalizing on this trend, making hot honey a menu staple.

Mike’s Hot Honey Effect: With Mike’s Hot Honey becoming a go-to ingredient in kitchens nationwide, Donatos is right on trend by incorporating it into multiple offerings. As one of the most recognized brands in the space, Mike’s Hot Honey is fueling the hot honey craze across multiple food categories.

Spicy Food Popularity: The demand for spicy foods is growing, with studies showing that younger demographics, especially Gen Z and Millennials, actively seek out bold, flavorful experiences. This demographic shift is pushing brands to innovate, blending sweet and spicy flavors to match evolving consumer palates.

Competitive Edge: While many restaurants are experimenting with hot honey, Donatos is ahead of the curve by launching multiple hot honey-inspired dishes at once. This allows them to capture different market segments, from sandwich lovers to pizza enthusiasts.

Donatos Pizza Hot Honey

Donatos: a legacy of flavor innovation

Donatos has always pushed boundaries with its flavor combinations, from Edge to Edge toppings to the introduction of fan-favorite specialty pizzas. The brand continues to evolve, delivering on current trends while staying true to its signature taste.

“Our new Smoky Hot Honey menu items are an elevated take on popular flavor pairings that are taking the restaurant industry by storm. We’ve seen remarkable enthusiasm for our Hot Honey Pepperoni Pizza, which is now a permanent menu item, and we’re excited to build on that success. Hot honey is experiencing incredible momentum, and Datassential predicts it will outperform 100% of all other ingredients over the next four years. By fusing the bold flavors of spicy, sweet, and savory, we’re creating something truly delicious for our guests to enjoy across multiple menu items.” said Jodie Conrad, Chief Marketing Officer of Donatos Pizza.

Donatos’ commitment to flavor innovation has cemented its reputation as a leader in the pizza space, offering unique and exciting menu items that keep customers coming back for more.

Don’t miss out!

This limited-time heat wave won’t last forever—except for the wings (because they’re here to stay!). Whether you’re a heat-seeker or just love a little sweet kick, these new menu items are worth a taste. 

Pro Tip: Pair your hot honey order with a refreshing drink to balance out the heat. A classic lemonade or a creamy milkshake can be the perfect complement!

Join the Conversation: Are you team sweet heat? Let us know your favorite hot honey combo and tag @DonatosPizza on social media. Ready to get your hands on the Smoky Hot Honey menu? Order now at www.donatos.com!

At Source86, we know that staying ahead of trends like hot honey is key to creating products that excite consumers. Whether you’re looking for premium ingredients or co-manufacturing solutions to bring your own bold flavors to market, we’ve got you covered. Contact us today to explore how we can help fuel your next big product innovation!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches.

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