Cold brew lovers, rejoice! STōK Cold Brew, known for its bold and smooth coffee, has just launched something every coffee enthusiast has been waiting for—the first-ever ready-to-drink decaf cold brew available in grocery stores nationwide. Whether you’re craving a cold brew in the afternoon, or need a chill nightcap without the caffeine buzz, STōK has you covered with their new Decaf Cold Brew, available now in stores. For many, the thought of cold brew conjures up images of smooth, rich coffee that’s the perfect pick-me-up to jumpstart a morning or fuel a busy afternoon. But for those who love the taste of cold brew but don’t want the caffeine jolt, finding a decaf option has been a challenge—until now. Let’s learn more about it!
Bold flavor, no compromise.
The company isn’t just throwing together any decaf cold brew; they’re doing what they do best—brewing it low and slow for a bold taste that stands out. Available in two of STōK’s most popular varieties—Unsweet and Not Too Sweet—the new decaf cold brew offers fans a familiar taste profile they already know and love, but with none of the caffeine. And don’t let the idea of decaf fool you—this isn’t some watered-down, tasteless brew. STōK’s decaf cold brew is just as rich, smooth, and full of flavor as its caffeinated sibling. It’s made for those who want to savor the great taste of cold brew, but on their own schedule. Whether it’s the middle of the afternoon and you’re craving a coffee, or you’re winding down for the night and still want to enjoy the familiar comfort of a cold brew, STōK Decaf Cold Brew is there for you.
“I think we can all relate to those relentless coffee cravings that hit throughout the day. But what are you supposed to do when it’s past your caffeine curfew? Well, worry no more,” said Brittney Polka, Vice President of Ready to Drink Beverages at Danone North America. “I’m here to give you the green light to toss ‘responsibility’ and ‘adulting’ out the window – because thanks to our new SToK Decaf Cold Brew, you don’t need permission to enjoy cold brew any time of day. And did I mention it tastes amazing and just like our core Unsweet and Not Too Sweet products? You’re welcome.”
Booming Decaf Market
In today’s rapidly shifting marketplace, brands are more focused than ever on meeting the evolving needs and preferences of their consumers. As health-conscious choices and lifestyle demands become a priority, brands are adapting by innovating products that align with these changing trends. Coffee brands, in particular, are responding to the growing desire for decaffeinated options that don’t compromise on flavor or quality. Take STōK Cold Brew, for example. Recognizing that many consumers—especially younger generations like Gen Z and millennials—are seeking lower-caffeine alternatives that fit their busy, health-conscious lifestyles. This product meets the growing demand for flavorful, convenient coffee that can be enjoyed any time of day, whether it’s for a mid-afternoon craving or a nighttime sip, all without the caffeine jitters. Brands are becoming more in tune with consumer preferences that prioritize both wellness and indulgence. With the rise of decaf, plant-based, and organic offerings, companies are not just selling products—they’re responding to a broader movement toward mindful consumption. By offering innovative, healthier alternatives, they are building trust and loyalty, catering to consumers who are looking for products that align with their values and lifestyles. In this landscape, the success key is on the ability to listen, adapt, and deliver products that speak to real consumer needs, which is exactly what STōK has done with its decaf cold brew offering.
Wanna know more? Talk to our team!
