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Source86

Source86

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Instacart’s SNAP Screener: Making Fresh Food Dreams Come True!

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by Agustina Branz · November 21, 2024

Instacart SNAP

Instacart, your favorite online grocery sidekick, just made it even easier for families to access fresh, nutritious food. How? By launching a super-speedy SNAP eligibility screener! This genius tool, powered by Advocatia Solutions, helps people check if they qualify for Supplemental Nutrition Assistance Program (SNAP) benefits in less than a minute. Yep, no hoops, no stress, just quick answers and resources to get started.

This marks the first time an online grocery platform has stepped up to tackle SNAP eligibility—setting a new bar for convenience, compassion, and innovation in the food industry.

The Grocery Giant Breaks Barriers with Tech Magic

Here’s what’s making waves:

 Instacart teamed up with Advocatia Solutions to deliver this magic wand of a tool, in just 60 seconds, users can find out if they’re SNAP-eligible—anonymously, of course—and access state-specific resources to kickstart enrollment. Millions of families eligible for SNAP aren’t enrolled because of complex processes, that’s when Instacart’s screener comes in and simplifies it all. For more detailed information on how it works visit Instacart’s EBT SNAP page, click the screener, and voilà—eligibility and resources, served fresh!

Breaking down the SNAP

This isn’t just about convenience; it’s about changing lives and redefining how we think about food access. Instacart helps bridge food gaps connecting 98% of U.S. households to SNAP-friendly stores, even those in food deserts, this also stretches budgets because with $350 in monthly SNAP benefits (on average), families can afford more nutritious options and spend smarter. These actions drive consumers to healthier choices, and tech like this paves the way for addressing social issues like food insecurity with real, actionable solutions. Count everyone in on cyber healthy world!

“Everyone deserves access to fresh, nutritious food, and we’re committed to using the power of Instacart to break down barriers that too often stand in the way. With food insecurity at an all-time high in the U.S., affecting more than one in every eight people, it’s more important than ever to raise awareness of critical assistance programs like SNAP that can help families meet their needs. By introducing our SNAP eligibility screener, we’re making it simpler for families to find out if they qualify and take the first steps toward putting more food on their tables.” Dani Dudeck, Instacart’s Chief Corporate Affairs Officer.

EBT SNAP
EBT Snap
EBT SNAP

Snack on this

Instacart’s SNAP eligibility screener opens a golden opportunity for food suppliers to tap into a growing market of online shoppers. As SNAP shoppers increasingly turn to digital platforms for groceries, the demand for cost-effective, nutritious products continues to rise. Suppliers can cater to this market by offering SNAP-eligible ingredients in larger quantities, ensuring affordability and variety for consumers. This trend, driven by food accessibility initiatives and rising awareness of nutrition security, signals long-term shifts within the industry that can significantly benefit forward-thinking suppliers. By partnering with retailers and offering budget-friendly, high-quality options, ingredient suppliers can position themselves at the forefront of this expanding market. Instacart’s SNAP eligibility screener blends tech with food access, advancing “techquity” to tackle food insecurity, and influencing grocers, suppliers, and manufacturers.

Your next move? Let’s chat!

Instacart’s SNAP screener is proof that a little tech goes a long way in making a big difference. Curious about how this shift impacts the industry—or how your business can play a part? Source86 has the insights and wholesale solutions you need to stay ahead. Drop us a line, or explore our ingredient offerings today. Together, let’s make fresh food accessible for all—because every bite matters and the future of food is looking bright (and delicious)!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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