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Source86

Source86

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Learning

Is Beet Powder the Superfood You’ve Been Looking For?

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by Agustina Branz · August 7, 2024

Beet Powder Superfood

Beet powder is a popular addition to many diets, both as an added ingredient to recipes and a key ingredient in many health supplements. And even in our extensive bulk ingredient catalog, it’s hard to come by an ingredient that adds more color to your life. 

But why all the buzz? Why are bulk importers and wholesale suppliers rushing to get the best vendors lined up? Why has this colorful root vegetable become such a prominent ingredient in consumers’ diets? 

And is beet powder confined to the kitchen? 

Is beet powder just as good as beets? 

The primary nutritional difference between whole beets and beet powder is the slightly lower fiber content. 

Beet powder and whole beets are both valuable additions to consumers’ diets. But beet powder has become an increasingly convenient option for those who don’t want to juice their own beets or want to add a nutritious boost to their on-the-go diets quickly. 

Due to its super fine texture, beet powder can also be added to baked goods without altering the consistency of the final product. 

Beet powder is still rich in nitrates, which can help improve blood flow and lower blood pressure, and it also contains biologically active plant nutrients called phytonutrients, which may help lower the risk of chronic disease. 

Is beet powder still considered a superfood? 

Yes, it is. Just like whole beets, the powdered product is still considered a superfood due to its retention of most of its nutrients, such as betaine, folic acid, potassium, vitamin A, and vitamin C, which contribute to overall health and well-being. 

Beet powder, just like whole beets, has been linked to positive effects on metabolism, digestion, cardiovascular health, immune system, and skin health. 

Beet powder: the detox boss

Beet powder, the reliable superfood that it is, is also known for its positive effects on detoxification within the liver and other digestive organs. The betalains in beet powder help to form glutathione, which is essential for detoxification within the liver and other digestive organs. 

Beet powder is also a natural remedy to remove impurities and environmental dirt from the skin, making it a valuable addition to a healthy detox regimen.

Superfood or just superGOOD? 

Beetroot powder placed in a purple background with the word SUPERGOOD on it.

Its popularity in skincare products is due to its rich vitamin and mineral content, which include folate, Vitamin C, fiber, potassium, antioxidants, Vitamin B6, manganese, iron, and phosphorus. All of which contribute to overall skin health. 

Beet powder has also been proven beneficial in the treatment of acne, wrinkles, and dark spots. 

How is beet powder made? 

Beet powder is made from high-quality beets that are peeled, grated, and dehydrated over low temperatures for a prolonged period before being ground into a fine powder. 

That means the quality of the beet powder is directly related to the quality of the beets themselves, making the quality assurance journey a double-duty affair. 

Manufacturers work with farmers to find the highest quality crops at the right time of the season. The beets need to be firm, with an unblemished, deep maroon, skin. The leaves of the vegetable must be bright green without any sign of wilting. Once the manufacturers have their supply, the production process can begin. 

Once completed, the fine, bright maroon powder is filtered carefully to remove any unprocessed fragments and tested to ensure purity. 

Delivering the perfect product for your clients

Not every customer wants (or needs) a giant bag of beet powder in their pantry. We get that.

For some that 18-ounce jar will more than cover a teaspoon sprinkled over a smoothie or into a juice every other day is enough. For others, the 25-pound case barely gets them through the month. 

Source86 is a customer-centric wholesale supplier and bulk importer that helps you find the manufacturer and packaging partner that can create the packaging your customers have come to expect from your brand or explore new packaging materials and dimensions as you embark down new product territory.

The gist of it? We don’t just help you source the highest quality ingredients for your inventory; we help you source the right partners to give you a buying experience that’s always simple and efficient … no matter how your customers take their beet powder. 

Book a one-to-one to explore a wide variety of products that will leave your customers wanting more.

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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