MINONG, Wis. — Jack Link’s has introduced Carnivore Bites, a new bulk-format meat snack aimed at value-focused consumers seeking high-protein options. The product launched Feb. 16, 2026, offering 65 bite-sized pieces made with 100% beef for a suggested retail price of $19.99. Available in Original and Teriyaki flavors, each serving contains 10 grams of protein, positioning the item within the growing protein-snacking category.
Carnivore Bites are now rolling out to select convenience stores, with broader national distribution expected in the coming weeks. The company says the product is designed to address consumer demand for larger pack sizes and cost efficiency as grocery prices remain elevated.
According to the company, the product emphasizes both nutrition and affordability. Holly LaVallie, senior vice president of marketing and R&D at Link Snacks, said the launch reflects shifting consumer expectations toward functional foods that balance price and protein content. She noted the company is responding to shoppers who are “watching their budgets closely” while still prioritizing protein-rich snacks.
Carnivore Bites follow several recent innovations from the brand. In 2025, Jack Link’s introduced its DUOS line, combining two flavors in one package. The company also partnered with social media creator MrBeast on a co-branded product line aimed at younger consumers, expanding its reach into digital-first audiences.
Industry context: value packs and protein demand
The introduction of Carnivore Bites comes as meat snack manufacturers shift toward bulk and wholesale-style packaging. These formats are designed to appeal to budget-conscious shoppers. High-protein snacks remain one of the fastest-growing segments in convenience retail and grocery. Growth is being driven by interest in functional nutrition. Meal replacement options are also fueling demand.
At the same time, brands are leaning into simplified ingredient messaging. Claims such as “100% beef” are used to maintain consumer trust. Shoppers are scrutinizing labels more closely than before. This approach reflects broader CPG trends focused on transparency. It also supports portion efficiency and increased private label competition within protein categories.
Why it matters
Carnivore Bites reflect how established snack brands are adapting to economic pressure without abandoning premium positioning. By combining a large-format package with a protein-forward message, Jack Link’s is testing whether consumers will trade variety for volume in exchange for perceived savings. The move also underscores how protein snacks are shifting from impulse buys to pantry staples, competing directly with bars and shakes in the functional food space.
Editor’s note: Source86 perspective
For food manufacturers and private label brands, the Carnivore Bites launch highlights a growing CPG trend. Bulk protein formats are increasingly designed for cost-sensitive shoppers. As inflation reshapes purchasing behavior, value has become a primary driver of choice. Brands that deliver wholesale-style pricing while maintaining food safety and quality standards are better positioned to retain consumer trust.
At Source86, we support suppliers and co-manufacturers with ingredient sourcing. We provide FSQA oversight and R&D collaboration. We also help brands develop retail-ready private label production. Whether creating large-format protein snacks or scaling co-packing operations, our platform connects brands with vetted partners across the supply chain. This approach helps meet rising demand efficiently and transparently. Let’s talk.
FAQs
Carnivore Bites are bite-sized beef snacks made with 100% real beef, sold in a 65-piece pack with Original and Teriyaki flavor options.
The suggested retail price is $19.99 per package.
They are currently available in select convenience stores, with nationwide distribution expected soon.
Each serving contains 10 grams of protein, according to the company.
External source: Jack Link’s® Unleashes Carnivore Bites for Value-Seeking Protein Snackers
