José Olé® is spicing up snack time with the national rollout of Premium Taquitos in Birria Beef and Pollo Asado varieties. Packed with premium ingredients like ancho chiles, asado spices, and antibiotic-free grilled chicken, these taquitos contain no artificial flavors or colors.
Designed for flavor lovers seeking a convenient, restaurant-quality snack, they bring authentic Mexican-inspired taste straight to your freezer. Check out the José Olé® Premium Taquitos product page and explore the full taquitos lineup here for more delicious options.
Taquito takeover: Bold flavors, big fiesta
José Olé® is turning ordinary snack time into a flavor-packed fiesta with the launch of its new Premium Taquitos. These frozen favorites are all about authentic taste, quality ingredients, and easy prep, giving fans a snack experience that feels both indulgent and wholesome.
The line includes two crave-worthy options:
- Birria Beef Taquitos: Slow-cooked shredded beef infused with Jalisco-inspired spices and ancho chiles, wrapped in a crispy corn tortilla. Each bite delivers a bold, savory flavor that satisfies even the hungriest cravings.
- Pollo Asado Taquitos: Antibiotic-free grilled chicken seasoned with traditional asado spices, tucked inside a golden-fried flour tortilla with a hint of lime. The result? A perfectly crispy, tangy, and flavorful snack that tastes straight from the street-food cart.
Key Takeaways:
- Launch Date: September 16, 2025
- Availability: Nationwide at retailers including Costco, Kroger, Sam’s Club, and Walmart
- Suggested Retail Price: $8.99 per pack
- Ingredients: No artificial flavors or colors, antibiotic-free chicken
- Convenience: Ready to heat and enjoy—no prep required
Amy Shoemaker, VP of CPG Sales at Ajinomoto Foods North America, explains:
“We know our fans want more from their snacks—more flavor, more satisfaction, and more ways to enjoy every bite. With our new Premium Taquitos, we’re raising the bar with bold, savory meats and vibrant seasonings that turn snack time into a truly delicious experience.”
For more on the brand’s approach to premium frozen snacks, visit Ajinomoto Foods North America.
Why this launch matters for the industry
The premium frozen snack sector is booming, with consumers demanding more than just convenience; they want flavor, quality, and authenticity. José Olé®’s new taquitos deliver on all fronts:
- Convenience meets quality: Heat-and-eat taquitos that bring restaurant-quality flavor home in minutes, perfect for busy families or solo snackers.
- Flavor innovation: Traditional Mexican spices, slow-cooked meats, and house-baked tortillas elevate frozen snack expectations.
- Health-conscious options: Antibiotic-free proteins, no artificial flavors or colors, and wholesome ingredients align with modern dietary trends.
- Experience-focused snacking: Consumers increasingly value snacks that feel like an experience, not just a filler between meals.
This launch reflects a broader industry trend where frozen foods are no longer “just freezer staples”. Instead, brands are competing to offer authentic, bold, and convenient options that meet the modern consumer’s taste, lifestyle, and wellness expectations.
By combining slow-cooked meats, premium seasonings, and high-quality tortillas, José Olé® sets a higher standard for what frozen snacks can deliver.
Ready, set, snack!
Whether you’re looking for a midweek mood-lifter, a game-day spread, or simply a quick and satisfying snack, José Olé® Premium Taquitos are the perfect solution. With restaurant-quality flavor, wholesome ingredients, and zero stress, snack time just got upgraded.
For more insights or to explore the full range of José Olé® products, check out the product page or the taquitos collection. Bring a little fiesta to your freezer and enjoy bold, savory, and satisfying bites anytime. Sweet, savory, and fun: these taquitos prove that snack time doesn’t have to be ordinary.
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