KFC is back with a fan favorite: Chicken & Waffles! This delicious duo is making its return nationwide, complete with a brand-new treat—Strawberry & Crème Pie Poppers. And just in time for Mother’s Day, the fast food giant is offering great deals and a zero-delivery-fee option to make your celebrations even sweeter. Let’s dive into why KFC’s latest move has industry experts buzzing.
The return of a comfort food icon
After more than five years, Chicken & Waffles is back on KFC’s menu starting April 28, 2025. The fried chicken and waffle combo, paired with sweet syrup, is a nod to nostalgia, and KFC’s version is extra indulgent. But that’s not all—KFC is introducing a brand-new dessert, Strawberry & Crème Pie Poppers, to sweeten the deal. Here’s what you can expect from the revamped menu:
- $7 Meal Deals: Choose between tender or fried chicken with a Liège-style waffle and syrup.
- Fan Favorites Box: A bigger bundle with four pieces of chicken, 12 KFC Nuggets, and four waffles.
- $0 Delivery on Mother’s Day: Making it easier to surprise mom with comfort food delivered to her door.
- New Rewards Offers: Double points for Chicken & Waffles orders and BOGO deals for new members.
“We believe Chicken & Waffles is an American icon. Flavorful, juicy and freshly fried secret recipe chicken, paired with sweet, golden waffles and gooey syrup—it’s bold, it’s delicious, and it’s back on our menu just in time for Mother’s Day!” Catherine Tan-Gillespie, President, KFC U.S.
Sweet & savory: a perfect pairing
This revival isn’t just about food—it’s about bold flavor combinations. The sweet and savory trend is hotter than ever, and KFC’s Chicken & Waffles hits that sweet spot. With a crispy chicken coating and fluffy waffles paired with syrup, the dish mixes crunchy, savory, and sweet—a combo that customers crave.
Why is this important? Let’s break it down:
- Nostalgia Sells: People love a good throwback. The Chicken & Waffles return taps into a sense of comfort that’s hard to resist.
- Convenience is Key: Busy families love easy meal options, and with zero delivery fees, KFC is making it even easier to celebrate from home.
- Menu Innovation: Creative menu offerings keep customers coming back. KFC is showing how food can be fun, nostalgic, and innovative all at once.
Chicken meets waffles
The buzz around KFC’s menu revamp is more than just a marketing win—it’s a signal for bulk ingredient suppliers and manufacturers to stay on their toes. Here’s why:
- Sweet + Savory = Success: Products like Liège-style waffles and premium syrup are in high demand. If you’re in the ingredient game, these trends matter.
- Seasonal Demand: Mother’s Day and other holidays bring a spike in comfort food sales. Suppliers should be ready to meet the surge.
- Creative Ingredient Pairings: From the fried chicken coating to strawberry fillings, suppliers should keep innovating to stay ahead of flavor trends.
By paying attention to this blend of nostalgia, convenience, and flavor, suppliers can position themselves to meet the demand for products that hit both sweet and savory notes. When it comes to deals, KFC never misses!
Craving comfort?
KFC’s return of Chicken & Waffles isn’t just a limited-time menu—it’s a reminder of the power of seasonal marketing and consumer cravings. This launch reflects how creative combos and easy dining options are taking over the foodservice and retail industries.
For ingredient suppliers, this highlights the importance of sourcing unique, quality ingredients that align with current food trends. Think premium waffle batters, fruit-based fillings, and savory-sweet sauces—ingredients that resonate with today’s consumers.
Ready to dive deeper into the world of food trends? Reach out to us and let’s explore how we can help you stay ahead of the latest consumer cravings with top-tier bulk ingredients and custom solutions for your business!
