Lunar New Year is here, and Knorr is bringing the fun with its Lunar Knorr Year campaign! This year, Knorr celebrates family, flavor, and cultural traditions with tasty recipes and exciting events. From community parades to $1,000 sweepstakes, Knorr is helping families across North America share festive dishes that symbolize prosperity and togetherness. Keep reading to discover how you can join the fun!
Taste the tradition
Knorr is spicing up the Lunar New Year with its Lunar Knorr Year campaign, designed to celebrate the holiday with vibrant food, culture, and community spirit. By focusing on traditional Asian dishes like Chinese dumplings and Vietnamese bánh chưng, Knorr showcases the diverse flavors that make Lunar New Year meals so special. These dishes, made with Knorr’s trusted products, bring families together, making it easy to prepare festive meals at home.
Knorr’s Lunar New Year campaign isn’t just about food; it’s about honoring the traditions that make the holiday so meaningful. Whether it’s a family gathering or a quiet meal, the right ingredients can turn any dish into a celebration. And Knorr’s here to help make that happen, with signature products that bring authentic flavors to your kitchen with ease.
From dumplings to sweeps
The campaign is led by Knorr, a brand known for its culinary products, which have been trusted by families around the world since 1838. Their products—like Knorr Chicken Broth Mix, Knorr Liquid Seasoning, and Knorr Tamarind Soup Mix—are perfect for creating the essential dishes of the Lunar New Year.
“Lunar New Year is a time to celebrate joy, flavor, and tradition. With Lunar Knorr Year, we’re honored to bring the authentic taste of Asia to homes across the continent, helping families create lasting memories while honoring the rich cultural heritage of this meaningful holiday.” Partha Guha, Head of Nutrition Business, Unilever International North America.
Lunar Knorr year
Lunar New Year celebrations wouldn’t be complete without some action, and Knorr is bringing it all!
San Francisco Chinese New Year Parade & Street Fair (Feb. 15-16)
Get ready for some festive fun at the San Francisco parade! Knorr will be part of the action with a float celebrating the vibrant culinary traditions of Asia. At the Community Street Fair, you can enjoy tastings of Lunar New Year’s favorite dishes made with Knorr products. Get your taste buds ready for a flavor-packed celebration of family and tradition!
$1,000 Red Envelope Sweepstakes
Who doesn’t love a sweepstakes? Knorr is continuing its tradition of prosperity with a $1,000 Red Envelope Sweepstakes! To enter, simply share a dish made with Knorr products on Instagram, tag @cookwithknorr, and use the hashtag #KnorrSweepstakes2025. One lucky winner will receive $1,000—perfect for your own Lunar New Year celebration. It’s easy to enter, and you might just take home the prize. Knorr is on top of everything!
In-Store Food Tastings
If you’re lucky enough to live near one of Knorr’s participating stores, you’ll have the chance to try out new dishes at in-store tastings. Get a taste of the season, learn how to prepare holiday classics, and discover how Knorr products can make your Lunar New Year meals even more delicious.
Parades, prices, plenty of flavor
The Lunar New Year is a time for family, reflection, and sharing meals that symbolize good fortune. Knorr’s Lunar Knorr Year campaign embraces these traditions while introducing a fun and modern twist. With a variety of products that make cooking easier and more flavorful, Knorr empowers families to celebrate without stress. The campaign isn’t just about the food; it’s about creating memories and bringing people together.
Whether you’re making dumplings, sticky rice cakes, or any of your other favorite dishes, Knorr products help bring the flavors of home to your table. It’s all about fun, family, and food that makes you feel good.
Flavor-fueled festivities
Lunar New Year is a celebration that brings families together around food, tradition, and joy. Knorr’s Lunar Knorr Year campaign offers an exciting way to honor those traditions while introducing fresh culinary experiences. From the San Francisco parade to online contests and in-store tastings, there’s something for everyone to enjoy. So, why not join the fun? Celebrate Lunar New Year with Knorr and make this year’s festivities extra special.
Want to learn more about products or get some festive recipe ideas? Feel free to contact us or explore Source86’s our full range of ingredients to spice up your next celebration!
