Lifeway Foods, Inc., the rockstar of probiotics and fermented dairy goodies, just made snack time way cooler. Their ProBugs Organic Kefir for kids is now available in over 250 Harris Teeter stores. With fun flavors like Strawnana and Goo-berry packed in squishable, no-spill pouches, snack battles are officially over.
From gut to glory
Lifeway (Nasdaq: LWAY) has teamed up with Harris Teeter to bring ProBugs Organic Kefir to a store near you. This is big news for families looking for a healthy snack that kids actually ask for.
“We are excited to expand the audience for our Lifeway ProBugs Organic Kefir beyond the natural grocery sets and delight shoppers at Harris Teeter stores. As pioneers of the probiotic pouched drinkables space, we’re happy to offer more families a convenient and delicious option that has been a Lifeway fan favorite for more than a decade. Our nourishing organic whole milk ProBugs are loaded with protein, calcium, and vitamin D to help support growing and active bodies. We want to put ProBugs in as many little hands as possible because I know how hard it is to find healthy snacks your kids will love. I always felt great about giving my daughters ProBugs, and I know so many other parents will, too. We look forward to supporting this business with content creators, advertising, and events that will introduce families and Harris Teeter shoppers to Lifeway ProBugs.” Julie Smolyansky, Lifeway’s President and CEO
Healthy snacks kids love?
ProBugs isn’t just any snack—it’s a powerhouse of organic whole milk and Lifeway’s signature 12 live and active probiotic cultures. Perfect for tiny tummies, these pouches help support digestion, immunity, and overall growth. And let’s not forget, they taste amazing. Plus, with the U.S. kids and infant probiotic market set to hit $370.89 million by 2032 (growing at a super-impressive 9.1% CAGR, per Allied Market Research), products like ProBugs are riding the wave of a major trend.
This partnership hits all the right notes for today’s busy parents. ProBugs delivers gut health with its probiotics, supporting kids’ digestion and immunity in every sip. Crafted with organic whole milk and natural flavors, it ensures children get only the best ingredients in their snacks. And the kid-friendly packaging? A dream come true—no-spill spouts and squishable pouches make ProBugs not only fun for kids but also mess-free for parents. Say goodbye to snack-time stress and hello to car ride sanity!
ProBugs for tinny tummies
As families increasingly embrace “clean label” eating, the demand for greener, more transparent food options is reshaping how we snack. Today’s parents prioritize fueling their children’s bodies with wholesome, nutrient-rich options free from artificial additives. This shift reflects a growing awareness of how quality ingredients impact health and development. ProBugs Organic Kefir aligns perfectly with this movement, combining organic whole milk with live probiotic cultures to deliver snacks that are as nutritious as they are enjoyable. Similarly, Danone has joined the trend with their Silk Kids plant-based milk, specially formulated for children. The fact that these products are being pushed beyond natural stores and into mainstream retailers highlights the growing influence and expansion of this trend. This broader push toward thoughtful, health-focused eating underscores a collective commitment to providing the best for the next generation.
Kefir Craze
The Lifeway-Harris Teeter partnership is a win-win for families and the food industry. It showcases how innovation and health can come together to create products kids and parents love. ProBugs isn’t just a snack—it’s a movement toward better, more thoughtful eating for little ones.
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