Lobos 1707 Tequila & Mezcal is celebrating one of the most thrilling NBA moments of the season by buying fans a drink. On Monday, February 23, 2026, the premium spirits brand officially announced the activation of its 7-day “Buzzer Beater Fan Reward Program” following a dramatic finish in Phoenix.
The promotion was triggered by the Phoenix Suns’ 113-110 double-overtime victory against the Orlando Magic at PHX Arena on February 21. With 0.0 seconds remaining on the clock in double overtime, Jalen Green drained a 24-foot three-pointer from the right wing to secure the win, setting the brand’s giveaway into motion.
How the Reward Program Works
The promotion is part of Lobos 1707’s season-long “Buzzer Beater” initiative, which is rooted in the brand’s core ethos: “It’s All About the Finish”. The program was developed in collaboration with elite basketball trainer “Lethal Shooter” to celebrate decisive, culture-shaping moments in sports.
Fans looking to cash in on the game-winning shot must act quickly. Here are the details:
- The Window: The 7-day consumer offer began on February 21 and will officially end at 11:59 p.m. PST on Saturday, February 28, 2026.
- The Purchase: Consumers must purchase any Lobos 1707 expression at a participating bar or restaurant.
- The Redemption: Guests can visit LobosFinish.com and upload their qualifying receipt.
- The Reward: Eligible participants will receive their reimbursement directly via Venmo (subject to state eligibility and official program terms).
Why It Matters
This activation is a prime example of real-time sports marketing. By tying a brand promotion directly to a high-adrenaline, unpredictable live event (a double-overtime buzzer-beater), Lobos 1707 successfully inserts itself into the viral conversation surrounding the game.
It also cleverly ties the excitement of a basketball “finish” back to the literal “finish” of its product. Founded by Diego Osorio, Lobos 1707 is crafted in Jalisco, Mexico, and refined in Spain, featuring a signature finish in Pedro Ximénez (PX) sherry casks to create its distinct flavor profile.
The activation also reflects a broader evolution happening across the premium tequila category in 2026, where brands are increasingly differentiating themselves through both cultural marketing and production storytelling. While Lobos 1707 has leaned into sports-driven experiential campaigns tied to its signature PX sherry cask finish, newer entrants such as Tequila Arriesgado have focused on reviving ancestral production techniques like masonry ovens, manual crushing, and open-air fermentation to appeal to consumers seeking authenticity and craftsmanship. Together, these approaches highlight how agave spirits brands are balancing lifestyle engagement with heritage-focused positioning in an increasingly competitive premium market.
FAQs
What triggered the Lobos 1707 Buzzer Beater program?
The program was activated when Jalen Green hit a 24-foot three-pointer with 0.0 seconds remaining to give the Phoenix Suns a 113-110 double-overtime win over the Orlando Magic on February 21, 2026.
How do I get my Lobos 1707 reimbursement?
Purchase a Lobos 1707 drink at a participating bar or restaurant before February 28, visit LobosFinish.com, upload your receipt, and get reimbursed via Venmo.
Who did Lobos 1707 collaborate with for this program?
The Buzzer Beater initiative was developed alongside elite basketball trainer Lethal Shooter.
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