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Source86

Source86

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CPG News

Making waves in the freezer aisle: Natural Grocers’ new organic mussels

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by Agustina Branz · March 6, 2025

Natural Grocers®

Natural Grocers® is taking a deep dive into the world of frozen seafood with its latest private-label superstar: Natural Grocers® Organic Mussels. Sustainably rope-grown in Chile’s crystal-clear waters, these whole-shell mussels are fully cooked, incredibly juicy, and packed with protein. Now, seafood lovers can enjoy gourmet-quality mussels without the hassle—or the hefty price tag!

Why these mussels are a big catch

Not all mussels are created equal! Here’s why these blue-shell beauties stand out:

  • Sustainably Harvested & Rope-Grown – Raised in pristine Chilean waters for a cleaner, stress-free mussel.
  • Certified Organic & Non-GMO – Free from artificial additives, preservatives, or synthetic colors.
  • High in Protein, Low in Fat – A nutritious, delicious addition to any meal.
  • Best Aquaculture Practices Certified – Meeting the highest sustainability and quality standards.
  • Easy to Prepare – Just heat and eat!
  • Affordable Indulgence – 16 oz pack for only $4.99!

Bringing restaurant-quality home

Want to impress your guests without breaking a sweat? These mussels are the secret ingredient to a quick and fancy meal. Whether you’re making a creamy garlic butter mussel dish, a spicy seafood pasta, or a classic white wine and herb appetizer, the possibilities are endless!

“Whether you’re a seafood connoisseur or just getting your feet wet, these mussels make it easy to bring restaurant-quality flavor to your table—without the mess or high price,” says Raquel Isely, VP of Marketing at Natural Grocers.

The company works with a top-tier supplier committed to ocean stewardship, traceability, and sustainability. From farm to transport to store, every step is carefully managed to ensure top quality, freshness, and flavor. Plus, rope-grown mussels mean no bottom-dwelling grit, which means no extra cleaning for you!

The ultimate meal hack

Whole Shell Organic Mussels

Busy weeknight? No problem! These mussels go from freezer to feast in just minutes. Serve them over rice, mix them into a chowder, or toss them with your favorite pasta and fresh herbs. Boom—dinner is served!

Pair them with a crisp white wine, a fresh salad, and a side of crusty bread for a meal that feels fancy but takes almost no effort. It’s like dining seaside—without leaving your kitchen!

Dinner in minutes? These mussels have you covered

Hosting a dinner party? These mussels make an elegant and conversation-worthy appetizer. Planning a romantic dinner for two? Impress your date with a simple yet decadent seafood dish. Need a quick lunch? Heat and serve them with a side of roasted veggies for a meal that’s as nutritious as it is delicious. Organic is what Natural Grocers does best!

Even better, mussels are an eco-friendly seafood choice! Since they are filter feeders, they clean the water they grow in, making them one of the most sustainable seafood options around. Natural Grocers is always bringing in the new….and good stuff.

More than just mussels

Since launching in 2016, Natural Grocers’ private-label brand has expanded to over 800 high-quality products, all meeting the company’s rigorous ingredient standards.

Recent additions include Organic Coconut Water, and there’s more deliciousness on the horizon—like three brand-new Natural Grocers Brand Chips!

Looking for even more ways to upgrade your pantry? Natural Grocers is all about affordable, high-quality, organic goodness that fits into every lifestyle.

Seafood lovers, rejoice!

Excited to try these mussels for yourself? They’re available exclusively at Natural Grocers stores nationwide. Check your local store for availability, and get ready to elevate your meals with the easiest, tastiest seafood ever!

Want to learn more? Check out Natural Grocers’ product standards here or grab a media kit.

For media inquiries or sample requests, contact Katie Macarelli at [email protected].

Small shells, big flavor

Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is a leader in natural and organic groceries, body care, and supplements. With strict ingredient standards and a commitment to organic, pasture-raised, and sustainably sourced products, they’ve earned a loyal following.

The company also invests in community and employee well-being, having contributed over $15 million in additional compensation to Crew Members in 2024. Headquartered in Lakewood, CO, Natural Grocers operates 169 stores in 21 states. For more details, visit www.naturalgrocers.com.

Want to know more about delicious trends and fresh ingredient inspiration? Reach out to Source86 or explore our selection of high-quality organic products today!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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